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Product Marketing

• Own and drive lead generation campaigns: from strategy to execution and reporting.
• Transform insights from office interactions into campaigns and messaging.
• Launch, optimize and report on paid media campaigns.
• Plan, create and host live webinars and VODs, write whitepapers and create high-value gated content.
• Translate product capabilities into compelling technical and product-driven campaigns for the broadcasting ecosystem.
• Report clearly on performance, pipeline impact and ROI.
• Own and improve our technical SEO to increase organic visibility and inbound growth.
• Work closely with integration partners and highlight the ecosystem in campaigns.

Product Marketer

Solutions Engineer

• Lead live and virtual demos of our products, tailored to technical and editorial decision-makers.
• Visit client sites (mainly in the US) to provide hands-on support during demos and installations.
• Assist with on-prem installations and ensure smooth technical setup and delivery.
• Advise prospects on technical workflows and best practices, addressing their questions and concerns throughout the sales cycle.
• Analyze client workflows and needs, define solution diagrams and roll-out phases and translate business needs into concrete project milestones.
• Relay real-world insights to our product and engineering teams to help drive feature development and usability improvements.
• Support the sales team by preparing project documentation, IT materials and training sessions to help colleagues understand the full solution.
• When you’re not on the road, support the preparation and coordination of tenders.

Product Marketer

Senior Solutions Architect – Broadcasting