Crunchbase

Product Marketing Manager

Crunchbase

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $110,500 - $120,000 per year

About the role

  • Build a deep understanding of our users, market, and competition to inform marketing and product strategies that fuel revenue team partners
  • Plan and carry out initiatives that connect our audience to our value in the most relevant way, including go-to-market launches, beta research, SWOT analyses, collateral creation, messaging and positioning experiments, etc.
  • Collaborate with Brand, Lifecycle, Paid Media, Demand Generation, and Product Management teams to develop and drive effective go-to-market strategies that drive ICP awareness, acquisition, and retention
  • Understand the buyer's process and collaborate with Brand and Digital Marketing teams to identify optimal channels for reaching prospective customers with compelling messages
  • Be the in-house representative for our value and how we communicate it, working closely with Marketing, Product, Revenue, and Customer teams to power cross-functional work that drives our shared business goals forward
  • Leverage AI-driven tools and analytics to generate insights, validate direction, optimize campaigns, and enhance go-to-market strategies

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field, preferred
  • 4+ years of experience in product marketing or a related field, preferably in a tech or data-driven environment
  • Experience working with AI-driven marketing platforms, data tools, or customer intelligence systems is a plus
  • Strong analytical skills with the ability to translate insights into action
  • Expertise in messaging and positioning to drive real behavior in Enterprise B2B buyers
  • Experience in executing marketing campaigns and go-to-market strategies for data products
  • Familiarity with AI-powered marketing and analytics tools, with the ability to translate data-driven insights into actionable strategies
  • Ability to identify when and how to use AI responsibly for analytics, research, and execution while maintaining data privacy and accuracy
  • Curiosity and comfort experimenting with new technologies and methods to drive innovation in product marketing
Benefits
  • Competitive compensation and equity — rewarding you for your contributions and ownership mindset
  • Remote-first flexibility — work primarily from home within our list of approved states, with opportunities for in-person collaboration
  • Comprehensive health benefits for you and your family, including medical, dental, and vision coverage (PPO, HDHP, and HMO options)
  • Continuous learning support through generous reimbursement for professional development and skills growth
  • 401(k) and Roth plans with an annual financial adviser check-in to help you plan your future
  • Wellness resources — including a monthly stipend to support physical and mental health
  • Work-from-home enablement — internet stipend and home office setup allowance
  • Charitable giving match through our Town Hall awards and community impact initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggo-to-market strategiesSWOT analysiscampaign executiondata-driven insightsmessagingpositioninganalytical skillscustomer intelligence systemsAI-driven marketing
Soft Skills
collaborationcuriosityinnovationcommunicationstrategic thinkingproblem-solvingadaptabilitycreativityleadershipdata privacy awareness
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Businessrelated field degree