Lead the development and execution of digital adoption strategies to enhance customer experience and product utilization
Partner with Customer Success Marketing to define and drive the digital customer success communications roadmap
Build and own a best-in-class Customer Success email marketing program and content that drives CrowdStrike product onboarding and adoption in a scalable way
Create standardization and guidelines for Customer Success email design, voice, content, and format across all products and services
Design, implement, and optimize Customer Success programs and product adoption email journeys to drive customer engagement and feature utilization
Analyze email data and performance metrics to identify opportunities for improvement and upsell; demonstrate impact on product adoption
Manage prioritization process for new or existing email campaign enhancements
Write compelling copy for new and existing email campaigns (in partnership with other internal teams)
Run experiments to continuously improve email content and performance
Gather requirements for CS Ops, Product, Engineering, and Data teams to build integrations that enable product-data-driven email campaigns and automation
Source relevant content across the organization for customer success newsletters and all-hands meetings
Create and consult on additional Customer Success content as needed
Stay up-to-date with innovation and best practices in email marketing and digital adoption
Collaborate with Technical Account Managers, Technical Support Engineers, Customer Research, and Customer Marketing teams to ensure alignment on customer needs
Work with product stakeholders to define goals and metrics for emails and digital content
Gather and follow up on requirements and enhancement requests related to email marketing tools
Leverage AI tools to automate and enhance content creation, personalization, and customer insights

Requirements

5+ years of experience with Customer Success, Digital CS Programs, Customer Marketing, or related role in a SaaS environment
Demonstrated experience building and optimizing email journeys using marketing automation platforms
Strong understanding of email metrics and analytics
Excellent writing skills with ability to create clear, concise technical content for diverse audiences
Detail-oriented with exceptional organizational skills
Strong AI proficiency, including:
Ability to effectively use AI tools for content creation and optimization
Understanding of how to leverage AI for personalization and customer insights
Experience with prompt engineering to generate high-quality outputs
Knowledge of AI limitations and appropriate use cases in customer success
Customer-centric mindset with focus on improving user experience
Growth mindset and bias for action
Willingness to learn CrowdStrike products; familiarity with cybersecurity concepts is a plus

Benefits

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingmarketing automationemail metricsanalyticscontent creationprompt engineeringAI toolsdigital adoption strategiescustomer success programsproduct utilization

Soft Skills

writing skillsorganizational skillsdetail-orientedcustomer-centric mindsetgrowth mindsetcollaborationcommunicationcreativityproblem-solvingadaptability