Croud

PPC Account Director

Croud

full-time

Posted on:

Location Type: Hybrid

Location: Shrewsbury • United Kingdom

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Salary

💰 £45,530 - £50,530 per year

Job Level

Lead

About the role

  • Lead paid media strategy across accounts, ensuring alignment with client business goals.
  • Apply Croud’s paid media proposition in a tailored, results-driven way.
  • Identify growth opportunities through new channels, innovations, and platform updates.
  • Collaborate with SEO, Creative, Analytics, and wider teams to ensure integrated marketing.
  • Build strong, senior client relationships and act as their strategic advisor.
  • Lead strategic planning, performance reviews, and growth conversations.
  • Proactively identify and pitch organic growth opportunities that deliver client value.
  • Anticipate challenges and manage expectations with clarity and professionalism.
  • Manage, mentor, and empower a team of paid media specialists.
  • Set clear goals, delegate effectively, and support team development.
  • Ensure smooth execution, optimization, and reporting of all campaigns.
  • Manage budgets with accuracy and accountability to drive ROI.
  • Set and track KPIs that align with client objectives and commercial outcomes.

Requirements

  • Degree level education or relevant equivalent experience
  • In-depth demonstrable experience in PPC advertising
  • Excellent communication, organisation, and presentation skills
  • A mathematical and analytical mind
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to deadlines
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Extensive line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations
Benefits
  • Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • 25 days holiday a year
  • Discretionary annual performance based incentive
  • Sale commission
  • Recruitment referrals bonus
  • Health & Wellbeing contribution
  • 2 Recharge Days each holiday year
  • Ride to Work scheme
  • Railcard Season Ticket loan
  • Home office chair and home office screen
  • Free fruit, breakfast cereals, snacks and tea & coffee in the office
  • Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
  • Life insurance and income protection
  • Medical Cash Plan
  • Pension
  • Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
  • Peer to peer recognition scheme 'bonusly'
  • Team off-sites/regular socials
  • Year-round holiday parties
  • Flexible working options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
PPC advertisingcampaign optimizationKPI trackingbudget managementperformance reviewsstrategic planningdata analysisclient relationship managementorganic growth strategiesmedia strategy
Soft Skills
communicationorganizationpresentationleadershipmentoringteam developmentstrategic advisingproblem-solvingautonomyclient expectation management