Head of Demand Generation
LatamCent
Senior Demand Generation Manager
Cresta
full-time
Posted on:
Location Type: Remote
Location: Remote • California, New York • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $175,000 per year
Job Level
Senior
About the role
- You’ll be the czar of non-paid channels: email, webinars, and direct mail
- Manage end-to-end demand generation campaigns, ensuring they resonate with our target audience and meet business goals
- Develop and execute intent and interest-based lead generation programs, collaborating closely with Sales to nurture leads through the sales funnel
- Measure and analyze campaign performance, making data-driven decisions to drive pipeline growth
- Partner with our content marketing team to create compelling, targeted content
- Work collaboratively with cross-functional teams, including Sales, Marketing, and RevOps to ensure integrated and cohesive demand generation efforts
Requirements
- 4+ years in marketing execution, preferably in B2B software
- Campaign Expertise: 2+ years in campaign planning and execution in relevant industries
- Proficiency with ABM software (e.g. 6sense, DemandBase), Salesforce, Hubspot, and Webinar Platforms (e.g. Zoom Webinar Solutions, On24)
- Strong ability to work well across team
- Project Management: Excellent project management skills with a keen attention to detail
- High sense of urgency and ability to manage multiple projects and webinars simultaneously
- Ability to assess and prioritize workload in a deadline-driven environment
Benefits
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationlead generationcampaign planningcampaign executiondata analysiscontent creationproject management
Soft skills
collaborationattention to detailtime managementprioritizationcommunication
