About the role
- Manage daily operations of the Shopify store, ensuring the platform is running efficiently and effectively.
- Develop and execute strategies for increasing website traffic, conversion rates, and sales through various digital marketing channels.
- Optimize product listings, descriptions, and images to improve search visibility and customer engagement.
- Conduct market research to identify trends, competitive landscape, and target customer insights.
- Implement SEO best practices within the Shopify platform to maximize organic search performance.
- Analyze and report on key performance metrics to measure success and identify areas for improvement.
- Collaborate with cross-functional teams, including marketing, content, and design, to drive cohesive growth initiatives.
- Manage and optimize paid advertising campaigns to drive traffic and increase sales.
- Stay up-to-date with industry trends, Shopify updates, and best practices to continuously enhance the digital marketing strategy.
Requirements
- 5-7 years of experience in e-commerce management, specifically with Shopify.
- Proven track record of driving digital marketing initiatives and achieving growth objectives.
- Proficiency in Klaviyo for email marketing and automation.
- Strong understanding of Shopify's features, functionalities, and app integrations.
- Experience with SEO, SEM, email marketing, and social media marketing strategies.
- Excellent analytical skills with a data-driven mindset.
- Effective communication skills and the ability to work collaboratively with cross-functional teams.
- Detail-oriented with strong project management skills to handle multiple initiatives simultaneously.
- Familiarity with analytics tools like Google Analytics, Shopify Analytics, and other relevant platforms.
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
e-commerce managementdigital marketingSEOSEMemail marketingsocial media marketingdata analysisproject managementShopifyKlaviyo
Soft skills
analytical skillscommunication skillscollaborationdetail-orientedtime management