Create Wellness

Director – Marketing Operations

Create Wellness

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Senior

About the role

  • Own the end-to-end operational framework for integrated marketing campaigns—from intake and briefing through execution, launch, and post-mortem
  • Serve as the primary coordination point across Growth, Content, Creative, and Lifecycle to align timelines, dependencies, and deliverables
  • Build and maintain a campaign calendar that provides full visibility across active and planned programs
  • Drive accountability across stakeholders with clear RACI structures, workback schedules, and milestone tracking
  • Own and evolve the marketing technology stack (CRM, DAM, PM Tools), evaluating new tools as the business scales
  • Help develop a standardized performance framework so every campaign is evaluated on consistent metrics with clean tagging and attribution
  • Document and systematize how marketing works—from campaign intake to creative briefs to launch checklists—so the team spends less time coordinating and more time executing

Requirements

  • 7+ years in marketing operations, revenue operations, or a closely related function
  • At least 2 years in a director-level or senior leadership role
  • Demonstrated experience running cross-functional campaign operations at a consumer business, ideally CPG.
  • Deep hands-on knowledge of marketing automation platforms
  • Experience owning or co-owning the martech stack evaluation, procurement, and implementation process
  • Exceptional organizational and project management skills; you bring structure without bureaucracy
  • Strong communicator who can translate operational complexity into clear updates for leadership
  • Preferred Experience
  • Experience at a high-growth startup where you had to build from the ground up
  • Background working closely with a Sales, Creative and or Product Ops functions
  • Experience managing a small team or cross-functional pod
Benefits
  • Competitive compensation and equity
  • Fully-paid health, dental, and vision insurance
  • Manhattan office with a flexible hybrid setup and generous PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsrevenue operationscampaign operationsmarketing automation platformsmartech stack evaluationprocurementimplementationproject managementperformance frameworkattribution
Soft Skills
organizational skillsproject management skillsstrong communicationleadershipcross-functional collaborationaccountabilitystructure without bureaucracytranslating complexitystakeholder managementteam management