CREA

Lead Generation

• Identify and research potential clients across relevant industries and markets.
• Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels.
• Build and maintain an active database of prospects and decision-makers.
• Initiate first contact with prospects to introduce CREA’s services and assess client needs.
• Qualify leads based on predefined criteria (budget, needs, decision authority, timing).
• Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting.
• Track and manage lead progress using CRM tools or internal tracking systems.
• Ensure accurate documentation of client information, conversation notes, and follow-up actions.
• Maintain a healthy and up-to-date lead pipeline to support BD targets.
• Coordinate with Business Development Managers to arrange qualified client meetings.
• Ensure smooth handover by providing clear background, client needs, and conversation history.
• Support BD Managers during early-stage discussions when needed, prior to pitching and deal closure.

Lead Generation Manager