Lead Generation Manager

CREA

Lead Generation Manager responsible for building a strong pipeline of leads for revenue growth. Engaging with potential clients and supporting the Business Development team in a dynamic e-commerce environment.

Posted 6/8/2026full-timeBangkok • 🇹🇭 ThailandSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

lead generationsales developmentinside salescold callingoutbound messagingprospecting techniqueslead qualificationclient needs assessmentrelationship nurturingKPI management

Soft Skills

communication skillsinterpersonal skillsorganizational skillstarget-drivenresiliencemotivationfollow-upcollaborationclient managementproblem-solving

Tools & Technologies

CRM systemslead tracking toolsdatabase managementsocial media messagingLinkedIn outreachemail outreachprospecting channelsdocumentation toolsinternal tracking systemsbusiness development tools

Certifications & Qualifications

Bachelor’s degree in BusinessBachelor’s degree in MarketingBachelor’s degree in Communications

Industry Keywords

business developmentlead pipelineclient meetingssales targetsprospect databaseclient informationdecision-makerscold outreachsales techniquesclient needs

About the role

Key responsibilities & impact

Identify and research potential clients across relevant industries and markets.
Generate leads through cold calls, cold emails, LinkedIn outreach, social media messaging, and other prospecting channels.
Build and maintain an active database of prospects and decision-makers.
Initiate first contact with prospects to introduce CREA’s services and assess client needs.
Qualify leads based on predefined criteria (budget, needs, decision authority, timing).
Maintain consistent follow-up and relationship nurturing until the prospect is ready for a meeting.
Track and manage lead progress using CRM tools or internal tracking systems.
Ensure accurate documentation of client information, conversation notes, and follow-up actions.
Maintain a healthy and up-to-date lead pipeline to support BD targets.
Coordinate with Business Development Managers to arrange qualified client meetings.
Ensure smooth handover by providing clear background, client needs, and conversation history.
Support BD Managers during early-stage discussions when needed, prior to pitching and deal closure.

Requirements

What you’ll need

Bachelor’s degree in Business, Marketing, Communications, or a related field.
3–5 years of experience in lead generation, sales development, inside sales, or a similar role.
Strong experience with cold calling, outbound messaging, and prospecting techniques.
Familiarity with CRM systems and lead tracking tools is a plus.
Excellent communication and interpersonal skills.
Highly organized, target-driven, and comfortable working with KPIs.
Resilient mindset with the ability to handle rejection and maintain motivation.

Benefits

Comp & perks

Career development opportunities within a leading eCommerce company.
Benefits packages include Health, Life, Dental insurance
Hybrid working environment (One day a week Work-from-Home)
16 days of Annual Leave and 3 days of Business Leave to ensure time for rest and personal commitments.