Senior Growth Marketing Manager
Spotify
Salary
💰 CA$65,000 - CA$75,000 per year
Job Level
JuniorMid-Level
About the role
- Hey! We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.
- Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.
- You’ll take charge of:
- Blog strategy – keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
- Newsletter – building our subscriber base, improving engagement, and converting readers into demos.
- Nurturing flows – designing campaigns to re-engage leads who drop out of the funnel.
- Reddit strategy – experimenting with authentic ways to reach and engage our audience.
- Content funnel – creating content that travels across YouTube, blogs, newsletters, and social video – and making sure each format performs.
- Video Production – scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.
- This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.
Requirements
- 2-5 years in digital or content marketing, ideally in B2B SaaS.
- 1+ year of SEO experience – with an impact you can demonstrate with numbers
- Familiarity with funnel metrics and lead nurturing strategies.
- Ability to build and optimize multi-channel campaigns that drive conversions.
- Strong writing and communication skills across formats.
- Creative thinker with an analytical edge – comfortable with both ideas and numbers.
- Tech-savvy and eager to learn new tools (CMS, SEO platforms, email automation, analytics).
- Experience in content repurposing across blog, video, and social.
- A genuine curiosity for the coffee shop/QSR industry.
