Smile Digital Health

Web & Digital Marketing Specialist

Smile Digital Health

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇦 Canada

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Job Level

Mid-LevelSenior

Tech Stack

SQL

About the role

  • Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeys
  • Customize HubSpot themes and templates to reflect evolving brand guidelines
  • Implement and track CTAs, forms, and UTM parameters for campaign attribution
  • Run A/B tests and optimize for conversion performance
  • Set up, launch, and manage Google Ads campaigns across search and display
  • Implement conversion tracking via Google Tag Manager and GA4
  • Manage campaigns with complex attribution models, long sales cycles, and large budgets
  • Align campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impact
  • Translate Smile branding into refreshed web, digital ad, and campaign assets
  • Create high-quality visuals, graphics, and layouts for web and marketing use
  • Ensure brand consistency across all digital channels and touchpoints
  • Develop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators)
  • Collaborate with marketing and product teams on brand rollout
  • Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROI
  • Recommend improvements to increase engagement and lead generation
  • Monitor and address website issues including broken links, redirects, performance, security, and compliance
  • Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions.

Requirements

  • 6+ years related experience in enterprise B2B digital marketing roles (Healthcare technology experience strongly preferred.)
  • Proven expertise in building and optimizing HubSpot websites/landing pages for enterprise audiences, with examples of lead gen or demand gen programs
  • Experience managing Google Ads campaigns with significant budgets and long B2B sales cycles
  • Strong portfolio demonstrating enterprise-level web design and branding projects highlighting strong graphic design skills
  • Deep understanding of multi-stakeholder buyer journeys (procurement, IT, clinical, and business audiences) and how to design digital assets that address them
  • Proficiency with analytics tools, e.g., Google Analytics, Adobe Analytics
  • Natural collaborator with strong written and verbal communication skills.
  • Excellent creative problem-solving and analytical abilities with a focus on business growth.
  • Superior research skills and ability to understand technical concepts and information to translate complex ideas into client-friendly language.
  • Exceptional project management and organization skills.
  • Post-secondary degree, diploma or certificate in marketing, business, management, or a related field of study and/or equivalent working experience.
Benefits
  • Remote Work Environment
  • * Flexible Time Away From Work Policy including PTO, Personal and Sick Days
  • * Competitive Salary and Health/Medical Benefits
  • * RRSP/TFSA/401K Employee Contribution
  • * Life and Disability
  • * Employee Assistance Program
  • * FHIR Study Program and Skillsoft Learning
  • * Super HAPI Fun Club

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
HubSpotGoogle AdsGoogle Tag ManagerGA4A/B testingcampaign attributionconversion trackingweb designgraphic designlead generation
Soft skills
collaborationwritten communicationverbal communicationcreative problem-solvinganalytical abilitiesproject managementorganizationresearch skills
Certifications
post-secondary degreediplomacertificate in marketingcertificate in businesscertificate in management