Digital Marketing

• Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeys
• Customize HubSpot themes and templates to reflect evolving brand guidelines
• Implement and track CTAs, forms, and UTM parameters for campaign attribution
• Run A/B tests and optimize for conversion performance
• Set up, launch, and manage Google Ads campaigns across search and display
• Implement conversion tracking via Google Tag Manager and GA4
• Manage campaigns with complex attribution models, long sales cycles, and large budgets
• Align campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impact
• Translate Smile branding into refreshed web, digital ad, and campaign assets
• Create high-quality visuals, graphics, and layouts for web and marketing use
• Ensure brand consistency across all digital channels and touchpoints
• Develop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators)
• Collaborate with marketing and product teams on brand rollout
• Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROI
• Recommend improvements to increase engagement and lead generation
• Monitor and address website issues including broken links, redirects, performance, security, and compliance
• Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions.

Web & Digital Marketing Specialist

Digital Marketing Leader

Digital Marketing Manager

Area Manager – Digital Marketing, Performance Marketing

Digital Marketing Recruiter

Digital Marketing Lead – Community