Craver

Digital Marketing

• Hey! We’re Craver, a Canadian tech startup transforming local coffee shops with our cutting-edge digital ordering & customer loyalty technology.
• Digital ordering tech like mobile apps & loyalty programs have fuelled the success of big brands like Starbucks, McDonald's and ShakeShack – we're hiring a Content Marketing Specialist to help us bring that same technology to local, independent coffee shops & QSRs worldwide.
• You’ll take charge of:
• Blog strategy – keyword research, content planning, briefing writers, optimizing posts, and growing organic traffic.
• Newsletter – building our subscriber base, improving engagement, and converting readers into demos.
• Nurturing flows – designing campaigns to re-engage leads who drop out of the funnel.
• Reddit strategy – experimenting with authentic ways to reach and engage our audience.
• Content funnel – creating content that travels across YouTube, blogs, newsletters, and social video – and making sure each format performs.
• Video Production – scripting, shooting & producing videos to help exsting & prospective customers get the most from Craver.
• This is both a creative and analytical role: you’ll generate ideas that resonate, then measure and optimize relentlessly to make sure they deliver.

Digital Marketing Specialist, SEO