CRAFTSMAN+

Sales Development Rep

• Own top of funnel outreach: prospect, engage, and qualify potential customers using phone, email, LinkedIn, and creative outbound tactics.
• Craft (pun intended) compelling messaging to break through the noise and grab the attention of senior leaders.
• Book qualified meetings and collaborate closely with Account Executives to move prospects through the sales funnel.
• Develop a deep understanding of the Craft platform and industry pain points to tailor your outreach and conversations.
• Track activity and progress in our CRM and report on key metrics.
• Work closely with Marketing and Sales leadership to test and iterate messaging, target segments, and outreach strategies.
• Contribute ideas, challenge the status quo, and help us develop a world class sales motion.
• Learn and grow - fast. Top-performing SDRs can advance into customer success, solutions engineering, revenue operations, or leadership roles based on performance, preference, and business needs.

Sales Development Representative

Platform Engineer

• Build and optimize data pipelines (batch and streaming).
• Extracting, analyzing and modeling rich and diverse datasets of structured and unstructured data.
• Design software that is easily testable and maintainable.
• Support in setting data strategies and our vision.
• Keep track of emerging technologies and trends in the Data Engineering world, incorporating modern tooling and best practices at Craft.
• Work on extendable data processing systems that allows to add and scale pipelines.
• Apply machine learning techniques such as anomaly detection, clustering, regression classification, and summarization to extract value from our data sets.
• Leverage AI-powered development tools (e.g. Cursor) to accelerate development, refactoring, and code generation.

Senior Data Platform Engineer

Designer

• Translate client direction into engaging interactive ads, owning select projects from concept to delivery
• Pitch and demo ad concepts in client-facing meetings
• Educate and collaborate with clients on interactive ad best practices
• Become an expert on PLAY, our no-code playable builder
• Leverage AI tooling to build innovative concepts and assets at scale
• Improvise on concepts with little to no creative assets
• Collaborate cross-functionally with our Production team
• Manage and prioritize multiple projects against tight deadlines
• Solve problems creatively without compromising quality

Rich Media Designer

Marketing

• Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
• Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
• Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
• Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
• Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
• Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).

Sales Development Representative

Senior Data Platform Engineer

Rich Media Designer

Marketing Manager