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Marketing Manager
CRAFTSMAN+Marketing Manager at CRAFTSMAN+ responsible for campaign strategy and execution for technology services. Leading marketing initiatives to drive awareness and engagement for high-impact creative services.
About the role
Key responsibilities & impact- Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
- Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology.
- Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads.
- Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results.
- Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand.
- Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut).
Requirements
What you’ll need- 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem.
- Hands-on experience creating content and executing campaigns: it’s not your first rodeo!
- Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce).
- A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently.
- Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean.
- Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth.
- Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative.
Benefits
Comp & perks- Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market.
- Brand-name clients — your work will support campaigns for some of the world's most recognized brands.
- Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management.
- Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft.
- A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done.
- Build from scratch — you'll shape the marketing function, not inherit someone else's playbook.
- Competitive salary and the flexibility of a remote-first culture.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcampaign executionSEOperformance analysisdata analysisaudience segmentationcopywritinglead generationmarketing strategybrand positioning
Soft Skills
communicationadaptabilityteam collaborationproblem-solvingstrategic thinkingtime managementcreativityanalytical mindsetattention to detailinitiative