CoVet

Manager

• Lead global lifecycle strategy from onboarding to retention and win-back
• Create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging
• Manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier
• Draft copy or collaborate with content team to align on voice, timing, and segmentation
• Localize lifecycle content for multilingual audiences with team support
• Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
• Manage audience segmentation based on behavioral, demographic, and CRM data
• Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
• Maintain data health across HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
• Build triggered flows corresponding to funnel stage, churn risk, and activity level
• Partner with acquisition and community teams to align lifecycle with campaigns, events, trials, and new feature releases
• Drive customer advocacy and retention strategies through smart automation and messaging
• Run A/B tests on subject lines, CTAs, timing, and segmentation logic
• Help increase demo volume, improve retention and reduce churn, drive product adoption and repeat engagement, and increase referral and review rates

Email Lifecycle Manager