Marketing Manager
tactical.
Head of Social and Influencer
CourtAvenue
full-time
Posted on:
Origin: • 🇺🇸 United States • California, Illinois, Ohio
Visit company websiteSalary
💰 $120,000 - $140,000 per year
Job Level
Lead
About the role
- Oversee social media budgets to ensure efficient resource allocation and maximize ROI for client campaigns.
- Ensure all social media activities comply with legal regulations, platform guidelines, and ethical standards.
- Develop and execute comprehensive social media strategies and content calendars aligned with business objectives.
- Deliver high-quality, consistent content across all platforms.
- Lead influencer collaborations and partnerships, providing clear brand guidelines and direction.
- Define and drive the creative vision for campaigns, ensuring alignment with brand objectives and audience needs.
- Oversee influencers and in-house staff to maintain cohesive, engaging content.
- Analyze campaign performance, track KPIs, and generate reports on key metrics (reach, engagement, impressions, conversions).
- Leverage insights to optimize future campaigns and improve overall strategy.
- Collaborate with internal teams, influencers, and clients to integrate social strategies into broader marketing efforts.
- Stay ahead of industry trends to ensure client competitiveness.
- Work with media strategists, content creators, and analytics teams to develop optimized creative best practices.
- Lead brainstorming sessions, provide actionable feedback, and ensure creative outputs meet strategic goals.
Requirements
- 7+ years of experience in social media marketing, specializing in organic social strategy and influencer marketing.
- Proven leadership and team management expertise.
- Proficiency in creative performance best practices for paid social campaigns.
- Experience working at a marketing agency.
- Skilled in social media analytics tools such as Google Analytics, Sprout Social, and native platform analytics (Instagram Insights).
- Strong communication and client-facing skills, focused on driving results.
- Familiarity with managing team tasks and hours within project management tools.
- Proficient in scheduling platforms like Hootsuite or Buffer.
- Knowledge of the paid media ecosystem and funnel structures for cohesive strategies.
- Expertise in budgeting, ROI analysis, and financial tracking for influencer campaigns.
- Proficient in conceptualizing, producing, and delivering engaging social media content aligned with brand strategies and campaign objectives.
- Strong project management skills, including establishing clear timelines, managing resources, and ensuring on-time deliverables.
