Courser

Performance Marketing

• Drive net-new business meetings for Courser's brands and own a quarterly meeting target based on self-sourced leads. A meeting is scheduled and attended, with a net-new prospect aligned to ICP criteria, relevant to one of Courser's service offerings (managed services, cybersecurity, AI Pro Services, or other). Reporting captures both sourced (directly generated by the Specialist) and influenced (campaign-engaged prospects who convert via sales follow-up).
• Map campaign strategies to specific Courser brand's in-market Target Client Profile (TCP). Recognize how local MSP buyer profiles, regulated-industry mix, and regional dynamics differ from national patterns. Build and maintain target prospect lists in HubSpot — identifying net-new accounts in focused verticals that existing motions don't reach.
• Execute multi-channel outreach into specific Courser brand's prospect lists. Run email outreach campaigns and LinkedIn activity (both paid account-based targeting and organic engagement). Coordinate direct mail and physical-touch programs (Sendoso, gift drops, hand-written notes) as follow-on air-cover for AE prospecting and canvassing. Maintain sales alignment with AEs and BDRs to convert engagement into scheduled meetings.
• Coordinate periodic local events — typically 1–2 field activations per quarter (lunch & learns, sponsored seminars, executive dinners, webinars) — designed to generate first meetings, not just nurture existing pipeline. Amplify specific Courser brand's local brand presence through community engagement, association memberships, and partnership development — supporting Courser's master brand without diluting local identity.
• Coordinate campaigns with local leadership. Maintain a structured cadence with the Regional President, Regional Sales Director (RSD), and sales leadership covering campaign planning, in-flight execution, and post-campaign results. Scheduled syncs plus written status updates.

Field Demand Generation Specialist

Business Development Rep

• Manage, mentor, and develop a team of BDRs to achieve individual and team targets.
• Oversee the management of the sales pipeline, ensuring timely follow-up and progression of leads through the sales funnel.
• Develop and maintain accurate sales forecasts, providing insights and recommendations to senior management.
• Implement strategies to generate high-quality leads and increase the volume of potential sales opportunities.
• Prepare and present regular sales reports, highlighting key metrics, trends, and areas for improvement.
• Create and implement effective business development strategies to drive growth and achieve sales goals.
• Track and analyze key performance metrics, providing regular reports to senior management.
• Conduct regular training sessions to enhance the skills and knowledge of the BDR team.
• Work closely with the sales, marketing, and product teams to ensure a cohesive approach to business development.
• Stay updated on industry trends and market conditions to identify new opportunities and threats.
• Build and maintain strong relationships with potential clients and partners.

Field Demand Generation Specialist

Business Development Manager