Field Demand Generation Specialist

Courser

Field Demand Generation Specialist focused on driving net-new business meetings for Courser's brands. Collaborating in a fast-paced IT environment to contribute to ongoing success.

Posted 5/29/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Drive net-new business meetings for Courser's brands and own a quarterly meeting target based on self-sourced leads. A meeting is scheduled and attended, with a net-new prospect aligned to ICP criteria, relevant to one of Courser's service offerings (managed services, cybersecurity, AI Pro Services, or other). Reporting captures both sourced (directly generated by the Specialist) and influenced (campaign-engaged prospects who convert via sales follow-up).
Map campaign strategies to specific Courser brand's in-market Target Client Profile (TCP). Recognize how local MSP buyer profiles, regulated-industry mix, and regional dynamics differ from national patterns. Build and maintain target prospect lists in HubSpot — identifying net-new accounts in focused verticals that existing motions don't reach.
Execute multi-channel outreach into specific Courser brand's prospect lists. Run email outreach campaigns and LinkedIn activity (both paid account-based targeting and organic engagement). Coordinate direct mail and physical-touch programs (Sendoso, gift drops, hand-written notes) as follow-on air-cover for AE prospecting and canvassing. Maintain sales alignment with AEs and BDRs to convert engagement into scheduled meetings.
Coordinate periodic local events — typically 1–2 field activations per quarter (lunch & learns, sponsored seminars, executive dinners, webinars) — designed to generate first meetings, not just nurture existing pipeline. Amplify specific Courser brand's local brand presence through community engagement, association memberships, and partnership development — supporting Courser's master brand without diluting local identity.
Coordinate campaigns with local leadership. Maintain a structured cadence with the Regional President, Regional Sales Director (RSD), and sales leadership covering campaign planning, in-flight execution, and post-campaign results. Scheduled syncs plus written status updates.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or a related field.
2–4 years of experience in B2B demand generation or field marketing for SMBs, with demonstrable ownership of meeting-volume or pipeline-generation targets.
Working proficiency with HubSpot — building landing pages, configuring email workflows, list segmentation, and reading campaign performance reports.
Strong written English fluency with the ability to localize outreach copy for a US business audience without losing nuance.
Capable of working asynchronously across time zones, with overlapping hours during US business hours as needed for AE coordination, vendor calls, and event follow-ups.
Excellent project management discipline — able to manage 5–10 concurrent activities (outreach campaigns, events in different stages, direct-mail programs) without slippage.
Comfortable working in a fully remote, distributed team environment with minimal direct supervision.

Benefits

Comp & perks

Competitive benefits package, including medical, dental, vision, and life insurance
401(k) company match
Flexible vacation time*
Paid sick time
10 Holidays including your Birthday and a Floating Holiday!
Healthy Lifestyle reimbursement
Membership Subsidy
40 Hours for Volunteer Time
Paid parental leave
Reimbursement for ongoing certifications

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B demand generationfield marketingmeeting-volume targetspipeline-generation targetscampaign performance analysisemail workflowslist segmentationproject management

Soft Skills

strong written communicationlocalization skillsasynchronous collaborationproject management disciplineability to work independently

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in Communications