Coupa Software

Senior Product Marketing Manager

Coupa Software

full-time

Posted on:

Location Type: Remote

Location: India

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Job Level

Senior

Tech Stack

Go

About the role

  • Shape Value and Tell the Story
  • Develop compelling product positioning and messaging rooted in a deep understanding of procurement personas.
  • Highlight the unique business value of our solutions in a way that resonates with both business and technical audiences.
  • Serve as a passionate spokesperson in webinars, customer sessions, and events.
  • Fuel Sales Success
  • Create high-impact content and tools—from decks and battlecards to solution briefs and customer stories—that empower our field teams to win.
  • Partner with enablement to deliver targeted training programs that keep our go-to-market teams sharp and confident.
  • Drive Go-to-Market Execution
  • Collaborate with Product, Marketing, and Sales to build and launch campaigns and initiatives that accelerate pipeline growth, adoption, and customer retention.
  • Gather and translate market, customer, and competitive insights into actionable strategies that inform product direction and sales focus.
  • Champion the Voice of the Customer
  • Engage regularly with customers and prospects to gather real-world insights, support strategic deals, and surface advocates for case studies and speaking opportunities.
  • Use customer feedback and market trends to shape content, refine messaging, and influence roadmap decisions.
  • Influence Leadership Position Through Analyst Relations
  • Partner with the Analyst Relations and Product teams to shape compelling narratives and briefing content that reinforce our leadership in the sourcing and procurement space.
  • Help craft our point of view for analyst evaluations, ensuring our differentiation and value are clearly represented.

Requirements

  • 5+ years of product marketing experience in B2B SaaS, ideally in procurement, sourcing, or supply chain technology.
  • A talent for turning complex concepts into clear, compelling messaging and market-facing content.
  • Experience leading go-to-market strategies and supporting product launches with measurable business impact.
  • Strong collaboration skills—you know how to work across teams and influence stakeholders at all levels, even without direct authority.
  • A data-driven mindset—you bring structure to ambiguity, uncover insights from data, and use them to inform decisions and storytelling.
  • Experience presenting to both internal and external audiences, including sales teams and executive stakeholders.
  • A self-starter mentality with a passion for solving problems, moving fast, and delivering results.
  • Resilience, adaptability, and an unshakable drive to keep pushing forward—even when the path isn’t clearly defined.
  • A high-energy, proactive attitude—you bring passion, momentum, and urgency to everything you do.
Benefits
  • Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
  • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
  • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B SaaSgo-to-market strategiescontent creationdata analysismarket researchcompetitive analysisproduct launchesmessaging developmentcustomer insights
Soft Skills
collaborationinfluencecommunicationproblem-solvingresilienceadaptabilityself-starterdata-driven mindsetpassionhigh-energy