Coupa Software

Senior Marketing Operations Specialist

Coupa Software

full-time

Posted on:

Location Type: Hybrid

Location: Bogota • Colombia

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Build, deploy, and optimize marketing and sales automation (e.g., Marketo, LeanData, Outreach), including workflows, campaigns, lead scoring, UTMs, QA, and database health.
  • Ensure all marketing and sales efforts follow best practices, are scalable and measurable, and enable full attribution across touchpoints.
  • Partner with digital and field marketing to identify gaps or underperforming campaigns/sequences and recommend improvements based on performance data.
  • Collaborate with Marketing/Sales leadership and Sales Enablement to drive effective tool usage and continuously optimize campaigns and processes.
  • Serve as the primary liaison for sales enablement tools, supporting troubleshooting, feature rollouts, platform optimization, and data integrity through regular audits and cleanup.
  • Optimize and maintain the marketing operations tech stack while documenting and sharing best practices to support adoption, onboarding, and marketing–sales alignment.

Requirements

  • 5+ years of marketing experience with exposure to both digital and traditional channels; strong understanding of B2B demand generation and sales processes.
  • Hands-on proficiency with marketing automation tools (Marketo, LeanData, Outreach, Goldcast, or equivalents) and advanced skills in Excel/Google Sheets.
  • Working knowledge of CRM and analytics platforms such as Salesforce and Tableau preferred.
  • Data-driven, self-directed problem solver who leverages Marketo to its full potential while thriving in fast-paced, dynamic environments.
  • Strong communicator and collaborator with the ability to lead projects, build cross-functional relationships, and manage multiple priorities.
  • Proven initiative, strong work ethic, and analytical mindset, with experience in large technology companies considered a strong plus.
Benefits
  • Pioneering Technology
  • Collaborative Culture
  • Global Impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing automationB2B demand generationlead scoringdata analysiscampaign optimizationworkflow managementdatabase healthExcelGoogle SheetsCRM
Soft Skills
communicationcollaborationproblem solvingproject managementcross-functional relationship buildinginitiativework ethicanalytical mindsetself-directedadaptability