Counsel Health

Growth Marketing Manager, B2B

Counsel Health

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $150,000 - $170,000 per year

About the role

  • Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value.
  • Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness.
  • Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
  • Design and execute campaigns targeting enterprise buyers. Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
  • Create assets that support enterprise sales conversations and outbound email campaigns.
  • Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.
  • Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth.
  • Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market.

Requirements

  • 5-7+ years of experience in B2B marketing across product marketing, growth marketing, content marketing, or demand generation, ideally within healthcare, digital health, or enterprise SaaS.
  • You have experience producing high-quality marketing and sales content and executive-level collateral.
  • You can take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers.
  • You are comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns, messaging tests, and growth channels.
  • You have hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads, outbound sales campaigns, or demand generation programs.
  • You thrive in fast-moving environments and are comfortable building processes, systems, and assets from scratch.
Benefits
  • Comprehensive healthcare
  • Vision + dental
  • 401K
  • Unlimited PTO
  • Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketinggrowth marketingcontent marketingdemand generationA/B testingcampaign optimizationperformance analyticscopywritingasset creation
Soft Skills
communicationcollaborationproblem-solvingadaptabilitycreativitydata-driven decision makingprocess buildingnarrative craftingstrategic thinkingleadership