Cortex by Palo Alto Networks

Performance Marketing

• Own Cortex's demand generation strategy end-to-end, from awareness through lead conversion
• Build and execute multi-channel campaigns across paid search, paid social (LinkedIn, Reddit), SEO/SEM, content syndication, webinars, and emerging channels
• Design and run rapid experiments to discover what channels, messages, and tactics drive the highest quality pipeline
• Partner with Product Marketing to translate product messaging into high-converting campaigns that resonate with engineering leaders
• Collaborate with Sales and GTM Ops to optimize lead scoring, routing, and handoff processes that maximize conversion rates
• Manage demand generation budget and prove ROI across all channels with clear attribution and performance metrics
• Build reporting frameworks to track key metrics: traffic, MQLs, SQLs, pipeline contribution, CAC, and conversion rates by channel
• Work with our content and design teams to develop assets that support demand generation programs
• Stay ahead of industry trends and competitive tactics in the developer tools space
• Scale the demand generation function as we grow, potentially building a team over time

Director of Demand Generation

Sales Engineer

• Establish relationships with engineering, SRE, DevX, and security teams acting as their technical resource throughout the pre-sales cycle.
• Work side-by-side with our account executives to technically scope opportunities and partner on pre-sales engagement.
• Understand and empathize with service architecture hurdles and headaches, delivering valuable technical solutions
• Guide prospects in implementing Cortex best practices and delivering ad hoc product sessions.
• Implement internal solutions or enhance processes that improve quality of life for other sales engineers on the team.
• Provide guidance and feedback to engineering and product development teams from experiences in the field.
• Ensure the technical win for Cortex with tailored product demonstrations, guided enablement and onboarding, as well as routine technical office hours.
• Work strategically and creatively to ensure the prospect’s success during implementation, devising innovative solutions when appropriate.
• Attend conferences, helping to evangelize Cortex to the engineering community.
• Up to 50% travel required.
• Coach, mentor, train, and provide feedback to more junior members and additionally your peers on the Sales Engineering team

Principal Sales Engineer

Customer Success Manager

• Own the customer journey post-sale, leading onboarding, adoption, success, and renewal efforts across your book of strategic enterprise accounts.
• Drive value realization by helping customers align Cortex to their engineering excellence, operational efficiency, and platform modernization initiatives.
• Serve as a technical advisor by developing a deep understanding of the Cortex platform, SDLC best practices, cloud-native environments, and DevOps/Platform Engineering domains.
• Lead high-stakes conversations with executives during business reviews, expansion discussions, and renewal negotiations — tying product adoption to measurable business impact.
• Identify risks and opportunities early, and create structured action plans to drive customer health, mitigate churn, and accelerate growth.
• Advocate internally for your customers by partnering closely with Cortex Product, Engineering, and Sales teams, influencing product roadmap and strategy based on customer feedback.
• Continuously raise the bar for how Cortex drives technical adoption, customer outcomes, and operational excellence.
• Contribute to the evolution of our Customer Success motion — bringing ideas, feedback, and process improvements to help us scale a world-class CS organization.
• Travel expectation of up to 30%

Senior Customer Success Manager

Recruitment

• Manage the end-to-end recruitment process for a diverse portfolio of roles, with a focus on sourcing, screening, and closing candidates for Engineering, Product, Sales, and Marketing teams.
• Serve as a trusted advisor to hiring managers, defining job requirements, developing robust recruiting strategies, and providing market insights to ensure competitive hiring.
• Ensure every candidate has a positive, professional, and engaging experience, maintaining Cortex's reputation as an employer of choice.
• Proactively identify and implement improvements to our recruiting processes and tools to increase efficiency, quality of hire, and scalability in a high-growth environment.
• Develop creative and targeted sourcing strategies to build strong pipelines for hard-to-fill technical roles and key GTM positions.

Director of Demand Generation

Principal Sales Engineer

Senior Customer Success Manager

Senior Recruiter