Coolbet

Digital Marketing

• Plan, launch, and manage programmatic marketing campaigns across various DSPs, both independently and in collaboration with external partners.
• Deliver online ads, scripts, and tracking links across different platforms and publishers in line with local market marketing plans.
• Build and activate audience targeting strategies using first-party, third-party, contextual, and geographic data to effectively reach relevant audiences.
• Monitor daily campaign pacing, KPIs, and performance, continuously optimizing bidding strategies, audience targeting, reach, and frequency.
• Drive performance against key company KPIs, including CPA, ROAS, CTR, CPC, and LTV targets.
• Conduct ongoing A/B testing and campaign analysis to identify optimization opportunities and improve overall performance.
• Prepare clear and actionable campaign and performance reports for relevant stakeholders.
• Work closely with agencies, clients, and internal teams to align programmatic activity with broader marketing goals and business objectives.
• Ensure accurate implementation of ad tags, trackers, and creatives, while proactively troubleshooting campaign delivery and performance issues.

Digital Marketing Specialist

Product Designer

• Drive the end-to-end design process, from product briefs and user research to sketching, prototyping, testing, and measurement.
• Create wireframes, prototypes, and user flows based on product requirements and user insights.
• Incorporate user research and feedback to continuously improve usability and engagement.
• Collaborate closely with Product Managers and Engineers to refine designs and ensure alignment with product goals and technical feasibility.
• Run quick iterative tests to validate design ideas and guide decisions.
• Contribute to and evolve the Design System, ensuring consistency, scalability, and efficiency across all products.
• Identify areas for improvement and explore innovative solutions to enhance the user experience.
• Apply knowledge of user psychology and behavior to design experiences that meet both user needs and business goals.

Product Manager

• Own a defined Marketing IT product area (CRM, CMS, bonusing, segmentation, gamification)
• Translate marketing and business needs into clear product requirements and well-prioritized backlogs
• Lead key agile ceremonies (stand-ups, planning, grooming, retros)
• Collaborate with designers, engineers, and marketing stakeholders to scope, size, and launch new features
• Act as the main contact for marketing-related development, communicating progress, timelines, and trade-offs
• Perform user acceptance testing and maintain high quality across releases
• Use customer insights, product metrics, and market trends to identify optimization opportunities
• Proactively identify risks and blockers in delivery