SEO Specialist
Pavago
WordPress
Growth Marketing Manager, SEO
CookUnity
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇦🇷 Argentina
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO: Develop and execute strategies for each aspect of SEO to maximize organic traffic and search visibility.
- Lead Content Marketing Strategy: Drive the content strategy for our blog and website, including the creation of content calendars, ideation, content development, and publishing.
- Content Management: Lead and mentor content writers, both in-house and freelancers, to produce high-quality, search-optimized content that aligns with our brand voice and drives user engagement.
- SEO Performance Monitoring and Reporting: Use analytics tools to monitor performance, identify issues, and make data-driven decisions to optimize SEO strategies.
- App Store Optimization (ASO): Develop and implement ASO strategies to maximize the visibility and downloads of our mobile app, including optimizing app titles, descriptions, keywords, and visual assets.
- Manage SEO Agency: Oversee the day-to-day activities and performance of the external SEO agency, ensuring deliverables and results align with the company’s goals.
- Cross-Functional Collaboration: Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.
- Partner with the Engineering team and the SEO agency to ensure technical SEO projects, such as site audits, page speed optimization, and schema markup implementation, are executed effectively.
- Manage cross-functional collaborations with the Product team to design and develop SEO-focused landing pages and improve website architecture.
- Competitor Analysis: Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.
- SEO & ASO Best Practices and Trends: Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive.
Requirements
- Experience: At least 5 years of experience in SEO, with a proven track record of delivering results.
- Management: At least 3 years of experience in a managerial role, leading SEO strategies and managing SEO teams or agencies.
- Technical Expertise: Minimum of 5 years of hands-on experience with technical SEO, including crawlability, indexability, site architecture, page speed and performance, mobile-friendliness, schema markups, XML sitemaps, and more.
- Content Management: At least 2 years of experience managing content writers and leading content strategy and development.
- Analytical Skills: Strong analytical and problem-solving skills with experience using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMRush, Moz, Screaming Frog, etc.
- Cross-Functional Experience: Proven ability to work collaboratively with Marketing, Product, and Engineering teams to drive successful SEO initiatives.
- Project Management: Strong project management skills with experience in managing multiple projects simultaneously.
- Communication: Excellent written and verbal communication skills, with the ability to clearly communicate SEO strategies and results to stakeholders at all levels.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field. A Master’s degree or additional certifications (e.g., Google Analytics, SEO certifications) is a plus.
Benefits
- 💸 Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
- 🗺 Work remotely: design the life that you want.
- ⛱ Enjoy 15 days of vacation each year from start date.
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid.
- 🕯 Compassionate Leave: 3-5 days each time the need arises.
- 🧑🏫 Personalized English coach
- If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Technical SEOOn-Page SEOOff-Page SEOContent SEOApp Store Optimization (ASO)CrawlabilityIndexabilityPage speed optimizationSchema markupXML sitemaps
Soft skills
Analytical skillsProblem-solving skillsProject managementCommunicationCross-functional collaborationLeadershipMentoringContent strategy developmentStakeholder communicationTeam management
Certifications
Google Analytics certificationSEO certificationsBachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMaster’s degreeContent marketing certificationsDigital marketing certificationsProject management certificationsTechnical SEO certifications
