SEO Marketing

• Lead Technical SEO, On-Page SEO, Off-Page SEO, and Content SEO: Develop and execute strategies for each aspect of SEO to maximize organic traffic and search visibility.
• Lead Content Marketing Strategy: Drive the content strategy for our blog and website, including the creation of content calendars, ideation, content development, and publishing.
• Content Management: Lead and mentor content writers, both in-house and freelancers, to produce high-quality, search-optimized content that aligns with our brand voice and drives user engagement.
• SEO Performance Monitoring and Reporting: Use analytics tools to monitor performance, identify issues, and make data-driven decisions to optimize SEO strategies.
• App Store Optimization (ASO): Develop and implement ASO strategies to maximize the visibility and downloads of our mobile app, including optimizing app titles, descriptions, keywords, and visual assets.
• Manage SEO Agency: Oversee the day-to-day activities and performance of the external SEO agency, ensuring deliverables and results align with the company’s goals.
• Cross-Functional Collaboration: Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.
• Partner with the Engineering team and the SEO agency to ensure technical SEO projects, such as site audits, page speed optimization, and schema markup implementation, are executed effectively.
• Manage cross-functional collaborations with the Product team to design and develop SEO-focused landing pages and improve website architecture.
• Competitor Analysis: Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.
• SEO & ASO Best Practices and Trends: Stay up-to-date with the latest SEO and ASO trends, algorithm updates, and industry best practices, and implement changes to ensure the company remains competitive.

Growth Marketing Manager, SEO

SEO Lead – Argentina

SEO Specialist

SEO Specialist

Content & SEO Growth Strategist – Internal Marketing