SEO Marketing

• Lead Our Internal Content Strategy
• Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps.
• Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
• Create detailed briefs, outlines, and pillar content plans based on data and AI insights.
• Create and Optimize Content
• Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
• Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
• Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance.
• Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.
• Drive Outreach and Authority Building
• Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements.
• Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
• Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**.
• Maintain and Refresh Evergreen Content
• Audit and update content quarterly (e.g., “2025” → “2026”) to maintain accuracy and relevance.
• Refresh underperforming content with updated examples, visuals, and keyword alignment.
• Keep our content library aligned with current search trends, compliance standards, and industry changes.
• Measure and Report Performance
• Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**.
• Monitor rankings, organic traffic growth, click-through rates, and content engagement.
• Share monthly reports on key wins, insights, and optimization opportunities.

Content & SEO Growth Strategist – Internal Marketing

SEO Lead – Argentina

SEO Specialist

Growth Marketing Manager, SEO

SEO Specialist