Sweat Pants Agency

Operations

• At **Sweat Pants Agency**, we’ve helped build and scale multiple **Inc. #1 fastest-growing companies** — from the #1 consumer product in 2020 to the #1 healthcare company in 2022. Our team is driven by curiosity, humility, and a relentless focus on results.
• We help top DTC brands grow through paid media, email, and creative performance systems. Now, we’re building our own outbound growth engine — and we’re looking for someone who’s excited to help us do it.
• Now, we’re turning that same playbook inward. We’re building our own **growth engine** — a system that consistently attracts, qualifies, and converts new clients through data-driven outbound campaigns.
• **The Role** We’re looking for a **Growth & Outbound Specialist** who can build and manage our cold outreach system from the ground up. You’ll experiment with new channels, build automations, personalize outreach with AI, and help us reach the right founders and marketing leaders at the right time.
• That means:
• - Sourcing and segmenting leads of DTC brand owners, operators, and marketing heads
• - Writing and testing cold outreach copy that gets replies
• - Setting up automation flows
• - Booking qualified calls for our sales team
• - Testing and owning different outreach channels like email, LinkedIn and other social DM's, voicemail drops, direct mail, and more
• If you love testing, tracking, and finding creative ways to get replies — this role is for you.

Cold Outreach, Growth Ops Specialist

• **The Role**We’re looking for a **Growth & Outbound Specialist** who can build and manage our cold outreach system from the ground up. You’ll experiment with new channels, build automations, personalize outreach with AI, and help us reach the right founders and marketing leaders at the right time.
• That means:
• - Sourcing and segmenting leads of DTC brand owners, operators, and marketing heads
• - Writing and testing cold outreach copy that gets replies
• - Setting up automation flows
• - Booking qualified calls for our sales team
• - Testing and owning different outreach channels like email, LinkedIn and other social DM's, voicemail drops, direct mail, and more

Cold Outreach & Growth Ops Specialist – Internal Marketing

SEO Marketing

• Lead Our Internal Content Strategy
• Use **Meridian**, **SEMRush**, and **AdWords data** to identify high-impact keywords, topics, and content gaps.
• Build a strategic content roadmap designed to capture new search visibility for Sweat Pants Agency.
• Create detailed briefs, outlines, and pillar content plans based on data and AI insights.
• Create and Optimize Content
• Write (or AI-draft and edit) long-form, SEO-optimized pillar articles — the kind that attract backlinks and rank.
• Collaborate with **our design team** to turn content into visual assets: infographics, annotated screenshots, and downloadable checklists.
• Partner with **our dev team** to publish optimized pages, implement structured data, and improve site performance.
• Ensure all content follows Sweat Pants Agency’s brand voice and narrative standards.
• Drive Outreach and Authority Building
• Use **Meridian’s outreach suggestions** to identify partner sites and publications for backlinks and guest placements.
• Build relationships with editors, marketing sites, and publications for inclusion or citation opportunities.
• Track outreach performance, backlinks, and referral traffic in **Search Console** and **Meridian**.
• Maintain and Refresh Evergreen Content
• Audit and update content quarterly (e.g., “2025” → “2026”) to maintain accuracy and relevance.
• Refresh underperforming content with updated examples, visuals, and keyword alignment.
• Keep our content library aligned with current search trends, compliance standards, and industry changes.
• Measure and Report Performance
• Track SEO performance through **Google Search Console**, **Analytics**, and **Meridian dashboards**.
• Monitor rankings, organic traffic growth, click-through rates, and content engagement.
• Share monthly reports on key wins, insights, and optimization opportunities.

Content & SEO Growth Strategist – Internal Marketing

Email Marketing Manager

• Collaborate with clients to understand their goals and develop tailored email marketing strategies.
• Create and manage monthly email marketing plans and calendars.
• Analyze campaign performance data to identify opportunities for optimization and improvement.
• Work with copywriters and designers to ensure all campaigns align with brand voice and objectives.
• Develop segmentations, automation flows, and launch series to maximize engagement and conversions.
• Stay up-to-date with email marketing trends and tools to drive innovation in campaigns.

Email Marketing Strategist – Klaviyo, Omnisend

Email Marketing Strategist

Email Marketing Strategist, Agency Experience Preferred

Project Manager

• Act as the primary communicator between clients, strategists, and internal team members.
• Attend client and internal meetings, take clear notes, and share actionable follow-ups.
• Ensure deadlines are met across tasks, campaigns, and projects.
• Help the team prioritize and organize To-Do lists for smooth execution.
• Oversee the review and approval process, ensuring work is delivered on time and on-brand.
• Implement and manage a quality assurance (QA) process with a focus on detail and accuracy.

Cold Outreach, Growth Ops Specialist

Cold Outreach & Growth Ops Specialist – Internal Marketing

Content & SEO Growth Strategist – Internal Marketing

Content & SEO Growth Strategist – Internal Marketing

Email Marketing Strategist – Klaviyo, Omnisend

Email Marketing Strategist

Email Marketing Strategist, Agency Experience Preferred

Marketing Project Manager, Agency Experience Preferred