CookUnity

Digital Marketing

• Build and optimize nurture systems to improve lead-to-meeting and SQL conversion
• Own inbound lead flows with real-time follow-up and segmentation
• Improve lead quality via scoring, triggers, and funnel optimization
• Partner with Sales to drive pipeline contribution, not just leads
• Own CRM structure, data integrity, and lead flow across systems
• Maintain lifecycle stages, routing, and data hygiene
• Define and track funnel KPIs
• Identify gaps and proactively improve processes
• Own external SEO agency performance and deliverables
• Align on content, landing pages, and technical SEO priorities
• Hold agency accountable for traffic, rankings, and inbound leads
• Be able to step into SEO shoes and tackle changes when required
• Drive B2C engagement via Klaviyo and OneSignal
• Build real-time triggers for email, SMS, and push notifications
• Optimize for weekly active users and repeat usage
• Use AI to generate and optimize lifecycle content at scale
• Build automation across Salesforce, Klaviyo, Mailchimp, and OneSignal
• Eliminate manual processes and improve system efficiency
• Own dashboards and reporting across lifecycle and demand gen
• Track conversion rates, SQL volume, and pipeline contribution
• Deliver insights and executive summaries with clear recommendations

B2B Digital Marketing Lead

Backend Engineer

• Design, develop, and maintain scalable backend services for payment processing, pricing, refunds and promotions.
• Optimize payment success rates by improving retry mechanisms, fraud detection, and error handling
• Develop and implement features to support promotions, subscriptions, and order finalization workflows
• Work on multi-currency support and international payment processing
• Define and uphold engineering best practices in security, scalability, performance, and code quality
• Improve the maturity of our technical stack through engineering best practices and process automation
• Monitor and enhance system performance
• Participate in code reviews, mentorship, and technical decision-making
• Collaborate with cross-functional teams including finance, legal, and security to ensure compliance and fraud prevention

Senior Backend Engineer, Revenue Engine – Pricing

Full-stack Engineer

• Owning the design and implementation of features within our Javascript stack that engage customers and have a meaningful impact on people’s lives.
• Iterating on new and existing features to improve user experience and performance.
• Actively contribute to the adoption of strong software architecture, development of best practices, and new technologies.
• Improving the maturity of our technical stack with engineering best practices.
• Being part of the code review process and helping to mentor other engineers.
• Contribute technically to projects by being a hands-on coder, removing roadblocks, and repairing technical issues.
• Partner with members of product, growth, marketing, customer experience, and other teams to refine and improve our product continually in an agile process.
• Helping to have higher levels of uptime & supporting the on-call rotation will help the business run 24/7.

Senior Full Stack Engineer, Ops Tech Squad

• Owning the design and implementation of features within our Javascript stack that engage customers and have a meaningful impact on people’s lives.
• Iterating on new and existing features to improve user experience and performance.
• Actively contribute to the adoption of strong software architecture, development of best practices, and new technologies.
• Improving the maturity of our technical stack with engineering best practices.
• Being part of the code review process and helping to mentor other engineers.
• Contribute technically to projects by being a hands-on coder, removing roadblocks, and repairing technical issues.
• Partner with members of Product, Growth, Marketing, Customer Experience, and other teams to continually refine and improve our product in an agile process.
• Helping to have higher levels of uptime & supporting the on-call rotation that will help the business run 24/7.

Senior Full Stack Engineer, CX Tools

• Owning the design and implementation of features within our Javascript stack that engage customers and have a meaningful impact on people’s lives.
• Iterating on new and existing features to improve user experience and performance.
• Actively contribute to the adoption of strong software architecture, development of best practices, and new technologies.
• Improving the maturity of our technical stack with engineering best practices.
• Being part of the code review process and helping to mentor other engineers.
• Contribute technically to projects by being a hands-on coder, removing roadblocks, and repairing technical issues.
• Partner with members of Product, Growth, Marketing, Customer Experience and other teams to continually refine and improve our product in an agile process.
• Helping to have higher levels of uptime & supporting the on-call rotation that will help the business run 24/7.

Senior Full Stack Engineer, Personalization

Frontend Engineer

• Serve as the subject matter expert in front end technologies including React and NextJs.
• Mentor and educate developers on clean code methodologies through knowledge sharing and PR reviews
• Work cross-functionally (Product and Design) to develop and deploy applications and features on time with high quality.
• Implement best practices to enable the team to ship quality code faster.

B2B Digital Marketing Lead

Senior Backend Engineer, Revenue Engine – Pricing

Senior Full Stack Engineer, Ops Tech Squad

Senior Full Stack Engineer, CX Tools

Senior Full Stack Engineer, Personalization

Senior Frontend Engineer, Growth