Convertedin

People Operations

• Design and implement competitive compensation structures and benefits packages that attract and retain talent
• Conduct regular market research to ensure our compensation offerings remain competitive and aligned with industry best practices.
• Establish and maintain a job evaluation system to accurately assess the relative value of different positions within the organization.
• Oversee the administration of our employee benefits programs, including health insurance, retirement plans, and other perks.
• Ensure compliance with all applicable employment laws and regulations, including those related to compensation and benefits.
• Analyze compensation and benefits data to identify trends, assess program effectiveness, and make data-driven recommendations.
• Work on different projects to enhance people experience throughout the employee life cycle
• Lead or participate in various HR projects, such as compensation surveys, salary adjustments, and benefit plan renewals.

People & Culture Partner – Compensation & Benefits

Performance Marketing

• Manage Paid Social strategy and execution across platforms (FB/IG, Twitter, TikTok, Pinterest, Influencer Amplification) as a function of digital strategy.
• Execute SEM strategy and execution across Google Ads platforms.
• Execute, and optimize campaigns against full funnel objectives from driving brand lift, consideration, conversion, and omnichannel ROAS targets.
• Partner with internal marketing, brand, and creative teams to launch tactical campaigns using a data-led approach to inform campaign planning.
• Provide proactive and strategic campaign and optimization recommendations on a regular basis.
• Work cross-functionally to translate campaign briefs into consumer-led campaigns, partnering with creative and marketing to deliver creative that breaks through and is built native to each social platform.

Senior Performance Marketing – Google Ads

• Develop & Oversee Performance Marketing Strategies: Drive customer acquisition and revenue growth.
• Leverage the expertise of Business Development: Partner closely with Business Development to drive revenue growth.
• KPIS Tracking & Measurement: Set and monitor KPIs for campaign success.
• Team Leadership & Management: Lead, mentor, and manage a team of specialists.
• Campaign Guidance: Provide guidance on execution, optimization, and tools.
• Data Analysis & Insights: Analyze campaign data and provide actionable insights.
• Client Understanding: Understand client goals and tailor solutions accordingly.
• Multi-Platform Campaign Management: Oversee campaigns across Google Ads, Meta Ads, TikTok, LinkedIn, etc.
• Testing & Innovation: Identify opportunities for testing and experimentation.
• Market & Competitor Analysis: Stay updated on trends and analyze competitors.
• Budget Management & Reporting: Manage budgets, forecast, and report on key performance metrics.

People & Culture Partner – Compensation & Benefits

Senior Performance Marketing – Google Ads

Performance Marketing Lead