Convertedin

Senior Performance Marketing – Google Ads

Convertedin

full-time

Posted on:

Location Type: Hybrid

Location: Egypt

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Job Level

Senior

About the role

  • Manage Paid Social strategy and execution across platforms (FB/IG, Twitter, TikTok, Pinterest, Influencer Amplification) as a function of digital strategy.
  • Execute SEM strategy and execution across Google Ads platforms.
  • Execute, and optimize campaigns against full funnel objectives from driving brand lift, consideration, conversion, and omnichannel ROAS targets.
  • Partner with internal marketing, brand, and creative teams to launch tactical campaigns using a data-led approach to inform campaign planning.
  • Provide proactive and strategic campaign and optimization recommendations on a regular basis.
  • Work cross-functionally to translate campaign briefs into consumer-led campaigns, partnering with creative and marketing to deliver creative that breaks through and is built native to each social platform.

Requirements

  • Minimum of Bachelor's degree, or equivalent work experience in marketing, eCommerce, SaaS, or digital media/mobile/app.
  • Hands-on experience in Paid Social platforms especially Google Ads with a track record of growth.
  • Experience with SEM platforms.
  • Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills.
  • Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly HubSpot.
Benefits
  • Work from Anywhere, yes this remote base opportunity with the availability of hybrid options.
  • Manage your own work schedule.
  • We trust the people we hire.
  • Competitive package.
  • Paid time off.
  • Fun benefits & perks that you will enjoy!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid Social strategySEM strategyGoogle Adscampaign optimizationdata-led approachprogram measurementROI analysismarketing automationsales automation
Soft Skills
strategic recommendationscross-functional collaborationcreative campaign developmentanalytical ability
Certifications
Bachelor's degree