Manager, GTM Engineering – Sales Analytics
DoorDash
PythonSQL
Director of Product Marketing
ControlUp
full-time
Posted on:
Location Type: Remote
Location: Remote • Virginia • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
CitrixVMware
About the role
- Lead and Manage the Product Marketing Function – Manage, mentor, and grow a team of product marketers, while driving cross-functional alignment with product, sales, and marketing leadership.
- Own Positioning and Messaging – Define and refine ControlUp’s positioning and messaging to differentiate our DEX solutions and align with key personas across the buyer’s journey.
- Drive GTM Strategy – Build and execute go-to-market strategies for product launches, solution campaigns, and sales plays that drive pipeline and revenue.
- Sales Enablement – Partner with sales leadership to equip the field with tools, training, and content to effectively communicate our value proposition and close deals.
- Content Leadership – Oversee the creation of impactful assets—presentations, case studies, eBooks, videos, demos—that educate, engage, and inspire both technical and business audiences.
- Market & Competitive Intelligence – Lead efforts to analyze market trends, customer needs, and competitive dynamics. Translate insights into actionable strategies for product and sales teams.
- Thought Leadership & Evangelism – Represent ControlUp at industry events, webinars, and customer meetings, articulating our vision and reinforcing our position as the DEX market leader.
- Collaboration Across Teams – Work closely with product management, engineering, and field marketing to ensure alignment between product capabilities, messaging, and market needs.
- Drive regular engagement with Analysts - Provide regular updates on product and messaging to Analysts such as Gartner on company, product and market updates
Requirements
- 8+ years of product marketing experience, with at least 3 years in a leadership or people management role.
- Proven success leading product marketing in enterprise software; experience in End-User Computing (Citrix, VMware Horizon, Microsoft AVD) or Unified Endpoint Management (UEM) is strongly preferred.
- Ability to craft differentiated positioning and messaging and translate complex technical concepts into compelling business value.
- Experience building GTM strategies and scaling a product marketing function.
- Strong leadership, mentoring, and cross-functional collaboration skills.
- Excellent written and oral communication skills, with the ability to create and deliver persuasive presentations.
- Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field (or equivalent experience).
- Bonus points for hands-on experience with video, design, or storytelling through multimedia.
Benefits
- ControlUp embraces diversity and equal opportunity
- Commitment to building a team that represents a variety of backgrounds, perspectives, and skills.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketinggo-to-market strategypositioningmessagingsales enablementmarket analysiscompetitive intelligencecontent creationenterprise softwareEnd-User Computing
Soft skills
leadershipmentoringcross-functional collaborationcommunicationpresentation skills
