Product Marketing

• Develop and communicate a deep understanding of the payments industry, market trends, and evolving customer needs.
• Build expertise in the company’s payment software products and clearly articulate their competitive advantages.
• Define and maintain detailed buyer and user personas, ensuring messaging aligns with customer priorities.
• Create high-impact, client-facing content including presentations, website copy, blogs, and other assets.
• Lead go-to-market activities for product and feature launches, ensuring all stakeholders are aligned and sales is equipped to succeed.
• Partner closely with go-to-market teams to deliver effective sales enablement, messaging, and positioning.
• Collaborate with cross-functional teams to execute product marketing strategies that drive customer adoption and business growth.
• Conduct market and competitive analysis, delivering insights that position the company effectively and enable sales to win.
• Lead product-related training and internal knowledge-sharing across the organization.
• Track, measure, and report on the effectiveness of product marketing programs, continuously refining strategies for impact.

Senior Product Marketing Manager

Director of Product Marketing

Product Marketing Manager

GTM Enablement Partner

Senior Director of Product Marketing

Center of Excellence Strategist – GTM