Marketing Director
Contrack Watts, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Des Moines • Iowa • United States
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Job Level
About the role
- Lead and manage the Marketing team , providing day-to-day direction for shared services and direct reports, coaching, and performance oversight while effectively working within a matrixed organization.
- Collaborate with Business Development and Business Unit leaders to plan and execute product-line and local-office marketing initiatives, including RFP strategy, proposal development, and presales marketing support.
- Implement and maintain brand standards and marketing plans across company entities, ensuring consistent application across digital and traditional channels.
- Plan and execute digital marketing efforts , including targeted campaigns, social media strategy, and presales initiatives that support business development goals.
- Oversee development of marketing tools and content , including video and presentation assets, to support proposals, interviews, and other marketing needs.
- Establish and track performance metrics , monitoring results and reporting on effectiveness and return on marketing investments.
- Lead external communications and public relations , serving as the primary media contact, identifying spokespersons, and overseeing PR and crisis management strategies.
- Manage internal and external relationships , working with Human Resources, vendors, media partners, and marketing peers to support communication and marketing initiatives.
Requirements
- A college degree in Marketing, Public Relations, Communications or Business Management is required. An equivalent combination of education and experience will be considered.
- A minimum of ten (10) years of marketing and communications experience is required.
- Involvement in public relations is preferred; previous construction experience helpful, but not required.
- A qualified candidate will demonstrate initiative, independent judgment, influence, project management and analytical skills.
- They should also demonstrate strong negotiation, leadership, business acumen, business relationships, and decision-making abilities.
- Experience in selection and management of external marketing and communications consultants and vendors is required.
- Proficiency in Microsoft Office Suite (Word, Outlook, PowerPoint) and Adobe InDesign, with the ability to learn other specific software.
- Execution history of SEO improvements, digital marketing campaigns, web analytics and external marketing measurement tools is required.
Benefits
- Competitive Pay
- Rewarding Bonus Program
- Comprehensive Benefits Package with Tax-Advantaged HSA and FSA offerings
- Employer-Paid Short and Long Term Disability Programs
- Employer-Paid Life Insurance
- Generous Paid Time Off Provisions
- 401K Retirement Savings Plan With Company Match
- Tuition Reimbursement
- Fully Paid Parental Leave
- Voluntary Products including Critical Illness Insurance and Accident Insurance
- Corporate Wellness Program with Wellness Time Off and Rewards
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingSEOweb analyticsproject managementproposal developmentRFP strategyperformance metricsbrand managementcontent developmentcrisis management
Soft Skills
leadershipnegotiationbusiness acumendecision-makinginitiativeindependent judgmentinfluenceanalytical skillsrelationship managementcommunication