Continental Properties

Director

• Lead the due diligence process to strategically advance projects from development through to construction readiness.
• Secure all necessary municipal entitlements—including zoning, site plan, and development plan approvals—as part of a proactive project advancement strategy.
• Build and manage strong relationships with local officials, community stakeholders, landowners, and legal counsel to resolve complex issues and drive project success.
• Serve as a cross-functional leader within the internal development team, aligning efforts across legal, accounting, finance, construction, and property management to ensure seamless project execution.

Development Director

Digital Marketing

• Build and refine frameworks and strategies for paid digital campaigns (search, social, email, internet listing sites – such as Zillow & Apartments.com) that the team executes across the portfolio to drive qualified leads, tours, and leases
• Monitor portfolio performance against KPIs and targets; review community-level results to identify opportunities, diagnose underperformance, and recommend adjustments to targeting, creative, spend, or channel mix
• Identify, evaluate, and oversee external vendors and agencies to extend team capabilities and support digital marketing objectives
• Own the website roadmap and partner with external vendors to prioritize enhancements and optimizations that support a high-converting, user-friendly experience
• Drive SEO, GEO (Generative Engine Optimization) strategy, and AEO (Answer Engine Optimization), leveraging internal team and external partners, to improve visibility across traditional search and emerging AI-driven discovery platforms; set goals for rankings and organic visibility and measure progress against them.
• Lead and develop a team of Marketing Specialists – setting clear performance expectations, helping prioritize work, and building digital marketing and data fluency to drive customer demand

Digital Marketing Manager

• Evaluate regional and local market fundamentals to identify target submarkets
• Create clear market strategies for each target marker; develop an understanding of each market and become a local expert
• Evaluate sites based on Continental's site selection criteria and complete financial analysis to determine viability and profitability of potential sites
• Develop and maintain relationships with landowners including negotiating all business points for the site acquisition
• Complete risk/reward analysis; identification of critical path
• Understand the pro-forma including total project costs, revenue projections, cash flows and how each variable effects return
• Present projects to Investment Committee and external partners such as lenders, investors and municipal staff/politicians
• Meet the annual pipeline and groundbreaking goals

Continental Properties

Development Director

Digital Marketing Manager

Director of Multifamily Acquisitions

Vice President – Multifamily Acquisitions