Contabilidade.net

Digital Marketing

• Lead the end-to-end strategy for digital launches, defining funnel architecture, timelines, goals and performance indicators.
• Develop and validate personas, positioning and the Big Idea for each campaign.
• Build the strategic content journey, guiding copy, content and media to maximize conversion.
• Work collaboratively with Traffic, Copy, Content and Sales teams to ensure excellence in launch execution.
• Monitor metrics in real time, identifying optimization opportunities throughout the campaign.
• Conduct post-launch analyses (debriefings), structuring A/B/C tests and continuous improvement plans.
• Develop commercial strategies, scripts and direction for the sales team to enhance conversion and results.

Digital Marketing Strategist – Launch Specialist

Consultant

• Assist in the tax assessment process.
• Develop tailored tax planning strategies, focusing on the new landscape of the tax reform.
• Identify opportunities to improve fiscal and tax processes and recommend adjustments.
• Participate in the preparation of compliance reports and tax reviews for clients, under the supervision of more experienced consultants.
• Provide client support on tax inquiries and guidance on tax obligations.

Tax Consultant

Analyst

• Plan and manage paid media campaigns, such as Google Ads and Meta Ads, with a focus on generating qualified leads and conversions in digital campaigns.
• Design the full strategic campaign architecture, including budget allocation, funnel design, and creation of custom audiences.
• Perform predictive and prescriptive analyses to support decision-making.
• Prepare strategic reports on audience behavior and identify adjustments needed for upcoming launch and sales cycles.
• Develop branding and top-of-funnel strategies using boosted campaigns focused on value audiences, authority building, and audience warming.
• Build and manage the data infrastructure that supports the marketing team’s and leadership’s decision-making.
• Lead performance communication, using data to challenge and guide copywriting and creative teams.

Digital Marketing Strategist – Launch Specialist

Tax Consultant

Performance Analyst — Paid Traffic Manager