US CDx Lead – HCP Marketing Director, Sigvotatug Vedotin
Pfizer
Director of Marketing, Web & Product Engagement
Constant Contact
full-time
Posted on:
Location Type: Hybrid
Location: Waltham • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $172,400 - $215,500 per year
Job Level
Lead
About the role
- Define and own the product roadmap for the Constant Contact web-to-product funnel, including trial signup, pricing experimentation, account creation, and mid-market flows.
- Partner with Growth, Product, lifecycle marketing and Product Marketing to align roadmap priorities with acquisition and conversion goals.
- Drive experimentation and testing to validate hypotheses and accelerate funnel performance.
- Collaborate with Engineering, Design, and Analytics to deliver features and experiences that reduce friction and increase conversion.
- Champion a mobile-first approach to ensure our experiences meet the expectations of today’s small businesses.
- Establish and track KPIs such as visitor-to-trial conversion, trial-to-paid conversion, and incremental adds.
- Act as a bridge across Growth and Product, fostering alignment and clear execution accountability.
Requirements
- 8+ years of experience in product management, digital commerce, or SaaS growth roles.
- Proven track record of delivering product roadmaps that drive measurable improvements in customer acquisition.
- Strong expertise in conversion rate optimization, A/B testing, and digital user journeys.
- Experience working with cross-functional partners in Marketing, Product, and Engineering.
- Data-driven mindset with the ability to translate insights into product strategy.
- Exceptional leadership, communication, and stakeholder management skills.
- Familiarity with experimentation platforms, analytics tools, and CMS/commerce systems a plus.
- 5 years of people management experience.
Benefits
- The compensation package includes health and welfare benefits including paid leave.
- Generous paid time off policy.
- Competitive benefits package that supports the health and well-being of you and your family.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementdigital commerceSaaS growthconversion rate optimizationA/B testingdata analysisKPI trackingproduct roadmap developmentuser journey mapping
Soft skills
leadershipcommunicationstakeholder managementcollaborationdata-driven mindset
