Consiglio Nazionale delle Ricerche

Events

• Support the retail marketing team in bringing national campaigns to life at the local level through meaningful activations, community partnerships, and in-store experiences.
• Create, deliver and maintain event toolkits to empower shops to execute successful events.
• Collaborate with Retail Marketing Leads and the Advocacy and Activism Team to implement in-store activations, regional campaigns, and off-site events that align with brand values.
• Support the Retail Marketing Lead, Events & Activations in planning and optimizing shop parties throughout the year, ensuring they are tailored to enhance customer experience, drive traffic, and build lasting community connections.
• Manage event logistics, timelines, and post-event recaps to ensure seamless execution and continuous improvement.
• Develop localized, region-specific in-store activation plans for major brand moments across the North American market.
• Lead Tier 1 in-store events from budget management, conception to execution, offering strategic guidance to local managers and coordinating local vendors as needed.
• Act as a bridge between retail teams and the marketing department, sharing insights, feedback, and best practices to improve event outcomes.
• Streamline processes for off-site local events and equip managers with clear guidance to ensure seamless execution that adheres to brand guidelines.
• Monitor key performance indicators (KPIs) related to retail activations, local campaigns, and community partnerships.

Retail Marketing Specialist – Events