Connecting for Better Health

Marketing Operations

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

Manager

• Develop and evolve our social strategy and content calendar, ensuring alignment with business priorities and the broader content roadmap
• Lead the creative briefing and workflow process, collaborating with content, design, and clinical teams to bring compelling stories to life
• Build and manage an organic-first influencer program end-to-end
• Balance evergreen brand storytelling with trend-responsive content
• Own social reporting and testing
• Develop our community management approach
• Partner cross-functionally across Clinical, Product, Operations, and Patient Marketing teams.

Manager, Lifecycle Marketing Operations

Senior Manager, Organic Social