Product Manager
ITCAN Technology and Digital Marketing
Product Manager
Comscore, Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States • New York, Virginia
Visit company websiteSalary
💰 $115,000 - $130,000 per year
Job Level
Mid-LevelSenior
About the role
- What You'll Do: Product Development & Management Drive product strategy and execution across assigned focus areas, which may include our front-end platform and/or proprietary data offerings Define clear product requirements, prioritize features, and collaborate with analytics and engineering to deliver high-quality product enhancements Establish metrics and KPIs to measure product performance and user adoption Gather and analyze user feedback to inform product decisions and improvements Use AI tools and rapid prototyping to accelerate ideation and communication of product concepts Develop a deep understanding of user needs and workflows to inform product iterations
- Market & Technology Expertise Understand and contribute to our ID-free strategy, a key growth area for the company Collaborate with technical teams to ensure seamless data delivery and activation through partner platforms Stay current on industry trends, competitive offerings, and emerging technologies in the AdTech ecosystem Work effectively with DSP partners like The Trade Desk to optimize integration of Proximic's offerings
- Cross-Functional Collaboration Collaborate effectively within our small product team, being flexible about responsibilities as needs evolve Partner with account management and sales teams to understand client needs and gather feedback Work with analytics to develop insights that drive product decisions and improvements Coordinate with marketing to develop materials that showcase our capabilities to the market
Requirements
- 3+ years of product management experience, preferably in AdTech, MarTech , or data platforms
- Strong problem-solving mindset with enthusiasm for tackling complex challenges
- Experience in at least one of these areas: user-facing products with a focus on UX, or data product management
- Understanding of the programmatic advertising ecosystem
- Excellent communication skills with the ability to translate complex technical concepts to non-technical stakeholders
- Comfort with modern product development tools and methodologies, including AI-assisted workflows
- Bachelor's degree in a relevant field or equivalent experience
- Experience at the intersection of data products and user experience design
- Knowledge of audience data, cookieless /ID-free targeting solutions, and privacy regulations
- Experience with rapid prototyping tools to communicate product vision
- Background in programmatic buying, planning, or digital media strategy
- Experience working directly with DSPs like The Trade Desk, DV360, or similar platforms
- Demonstrated ability to thrive in fast-paced environments with shifting priorities
