Computershare UK

Director, Marketing Engagement, Growth

Computershare UK

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $150,000 - $180,000 per year

Job Level

Lead

About the role

  • Building the marketing strategy and execution plans for future client engagement and growth, aligned with business stakeholder objectives, developing strong value propositions, messaging and segmented marketing programs based on a solid understanding of the transfer agency and governance business, the competitive and industry environment, and target audience segment needs.
  • Creation of segmented/sub-segmented marketing plans (including account-based marketing), sales enablement tools (collateral, videos, communications, and other), developing impactful content and topic ideas to fuel thought leadership and touch points, and building integrated cross-channel marketing campaigns to amplify positioning and drive deep and ongoing engagement across a long sales cycle/buyer journey with future clients across key channels (digital, social, search, events, PR) – working in close coordination to direct and influence marketing centers of excellence including content, delivery and integrated campaign marketing teams.
  • Ability to leverage marketing best practices and leading-edge techniques to drive sustained engagement over lengthy sales cycles and a complex buyer journey with multiple stakeholders and influencers, and as part of a relationship led business development process closely aligned with business development teams.
  • Develop marketing strategy and plans for business solution/segment that generate awareness, engagement, business growth, and retention.
  • Create comprehensive strategic marketing programs for “future clients” to drive switch wins and takeaway business from competitors through differentiation and engagement across a long and complex sales cycle/buyer journey.
  • Translate business strategies and priorities into marketing plans and execution.
  • Lead the development of go-to-market programs to differentiate our integrated Transfer Agency capabilities offer, including new innovation as Computershare builds a market-leading modern transfer agency experience (e.g., existing and new solutions and capabilities); develop collateral, sales enablement, content/thought leadership, and integrated cross-channel promotional strategy and campaigns. Leverage marketing best practices on driving sustained engagement over lengthy sales cycles and as part of a relationship led business development process.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field; Master’s Degree (preferred)
  • 10-15+ years of B2B marketing experience
  • Track record of driving engagement and business results through building strategic and tactical B2B marketing programs and campaigns, with strong understanding of how to target B2B buyers across segments
  • Experience in marketing financial services and / or complex services solutions
  • Experience with issuer / TA/governance / capital markets ecosystem and solutions (preferred)
  • Experience in a leadership role (preferred)
  • Strong written and verbal communication skills, with the ability to tailor messaging for different audiences, track record in developing differentiated value propositions
  • Hands-on experience with digital marketing channels (social, web, email), content strategy, and campaign execution
  • Hands-on fluency in marketing analytics, ABM and CRM systems, and performance reporting
  • Self-starter comfortable working across cross-functional teams and managing competing priorities and diverse set of stakeholders; exceptional project management skills
Benefits
  • Paid parental leave
  • flexible working and a caring and inclusive culture
  • Health and well-being rewards that can be tailored to support you and your family, including paid time off, observed holidays, medical, dental and vision plans
  • Invest in your future with 401k matching, setting aside salary to purchase shares in our company and tax-advantaged flexible spending plans, including healthcare, dependent care and commuter
  • Income protection. Our package includes short and long-term disability benefits, life insurance and supplemental life insurance
  • And more. Ours is a welcoming and close-knit community, with experienced colleagues ready to help you grow.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingstrategic marketing programstactical marketing campaignsdigital marketingcontent strategycampaign executionmarketing analyticsaccount-based marketing (ABM)CRM systemsperformance reporting
Soft Skills
strong written communicationstrong verbal communicationproject managementself-startercross-functional collaborationability to manage competing prioritiestailoring messagingrelationship buildingleadershipstrategic thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsMaster’s Degree in Marketing (preferred)