Company Vitals

Head of Product, Shopify Apps

Company Vitals

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Job Level

Lead

About the role

  • Define and own the product vision & strategy: Partner with founders and leadership to set long-term direction for Vitals, aligning product with business goals and merchant success.
  • Own product-driven growth outcomes: Drive activation, retention, expansion, and ARPU improvements, working closely with leadership to align product strategy with measurable revenue impact.
  • Build and lead the product team: Hire, mentor, and manage Product Managers, setting performance standards, and developing future product leaders.
  • Drive cross-functional alignment: Work across engineering, design, marketing, and customer success to ensure the product roadmap delivers impact.
  • Champion customer-first discovery: Run structured discovery processes, ensuring the voice of merchants drives decision-making at scale.
  • Scale product execution: Lead product strategy across a portfolio of 40+ embedded apps and features, balancing consolidation, expansion, and simplification into a coherent platform experience.
  • Promote product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.
  • Experiment with AI-powered solutions: Encourage the team to prototype, test, and iterate quickly using modern tools and workflows.

Requirements

  • Multi-company product experience: Experience across multiple product-led companies (startup and/or scale-up), with exposure to different product cultures and organizational models.
  • Proven product leadership: 10-15+ years in product roles, including at least 3–5 years leading product teams in SaaS or e-commerce.
  • Shopify expertise: You understand the Shopify ecosystem deeply – either from building apps or working directly with merchants.
  • Technical fluency: You’re not necessarily coding, but you can talk to engineers, understand trade-offs, and guide technical decisions with confidence.
  • AI-first mindset: You actively integrate AI into your daily workflow (from product discovery and user research synthesis to rapid prototyping and spec generation). You’ve shipped or meaningfully improved products using AI capabilities.
  • Analytical & user-focused: Strong ability to work with data and customer insights to guide prioritization and decision-making.
  • Strategic & executional balance: You can zoom out to set vision and zoom in to solve detailed problems.
  • Excellent communicator: Able to clearly express product ideas across teams, with structured writing and storytelling.
  • Org builder: Experience establishing product processes, scaling teams, and building high-performance cultures in a startup environment.
  • Startup mindset: High energy, bias towards action, and the ability to thrive in a fast-paced, evolving environment with limited structure.
  • Bonus points: Prior experience launching or scaling Shopify apps.
  • Experience building AI-driven consumer or SaaS products.
  • Strong UI/UX sense with the ability to sketch or prototype interfaces.
  • Familiarity with Shape Up or other outcome-based product development frameworks.
Benefits
  • Competitive compensation
  • Remote work, always
  • Growth & learning
  • Impactful work
  • Supportive culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product strategySaaSe-commerceAI integrationdata analysisUI/UX designprototypingproduct discoveryoutcome-based product developmentShopify apps
Soft Skills
product leadershipcommunicationstrategic thinkingexecutional balanceteam buildingcustomer focusanalytical skillsmentoringcross-functional collaborationstartup mindset