Company Vitals

Ecommerce

• Define and own the product vision & strategy: Partner with founders and leadership to set long-term direction for Vitals, aligning product with business goals and merchant success.
• Own product-driven growth outcomes: Drive activation, retention, expansion, and ARPU improvements, working closely with leadership to align product strategy with measurable revenue impact.
• Build and lead the product team: Hire, mentor, and manage Product Managers, setting performance standards, and developing future product leaders.
• Drive cross-functional alignment: Work across engineering, design, marketing, and customer success to ensure the product roadmap delivers impact.
• Champion customer-first discovery: Run structured discovery processes, ensuring the voice of merchants drives decision-making at scale.
• Scale product execution: Lead product strategy across a portfolio of 40+ embedded apps and features, balancing consolidation, expansion, and simplification into a coherent platform experience.
• Promote product excellence: Ensure solutions are not just functional but delightful, maintaining Vitals’ reputation as one of the most loved apps in the Shopify ecosystem.
• Experiment with AI-powered solutions: Encourage the team to prototype, test, and iterate quickly using modern tools and workflows.

Head of Product, Shopify Apps