Company Vitals

Ecommerce

• You’ll own end-to-end marketing initiatives—connecting storytelling, distribution, and growth execution.
• Lead high-impact campaigns (big bets) combining fuel (content, narrative, creative) + engine (distribution, channels).
• Use generative AI tools (Claude, HeyGen, CapCut, etc.) to draft scripts, visuals, copy, video — then refine, iterate, humanize.
• Shape and direct the look & feel of creatives (ads, social posts, visuals), collaborating with designers or producing drafts yourself.
• Build and launch landing pages rapidly (via AI, Webflow, etc.).
• Write or supervise blog posts, product pages, positioning, narratives (with AI support).
• Publish and distribute content across site, blog, YouTube, socials, partner media, etc.
• Manage and optimize paid ad campaigns across Meta, Google, TikTok, Reddit, Shopify, and emerging channels.
• Set up and monitor email flows: onboarding, reactivation, retention, affiliate outreach.
• Partner with affiliates, creators, and brand ecosystem to produce UGC, co-created content, and drive installs / usage.
• Dive into ASO - understand how LLMs, AI search, and evolving content norms affect discovery.
• Define and track key metrics tied to installs, trials, retention, LTV, and growth.
• Own optimization loops.
• Spot and adopt new generative / automation tools, AI workflows, and productivity hacks to scale your impact.
• Collaborate cross-functionally (product, design, engineering) to ensure content, messaging, and campaigns align with user insights, roadmap, and product advantages.

AI-Driven Marketing Specialist, Shopify Apps