AI-Driven Marketing Specialist, Shopify Apps

Company Vitals

AI-driven Marketing Specialist orchestrating growth and brand marketing for the Shopify ecosystem. Managing cross-channel campaigns and leveraging generative AI tools to increase merchant sales.

Posted 5/13/2026full-timeRemote • 🇷🇴 RomaniaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

You’ll own end-to-end marketing initiatives—connecting storytelling, distribution, and growth execution.
Lead high-impact campaigns (big bets) combining fuel (content, narrative, creative) + engine (distribution, channels).
Use generative AI tools (Claude, HeyGen, CapCut, etc.) to draft scripts, visuals, copy, video — then refine, iterate, humanize.
Shape and direct the look & feel of creatives (ads, social posts, visuals), collaborating with designers or producing drafts yourself.
Build and launch landing pages rapidly (via AI, Webflow, etc.).
Write or supervise blog posts, product pages, positioning, narratives (with AI support).
Publish and distribute content across site, blog, YouTube, socials, partner media, etc.
Manage and optimize paid ad campaigns across Meta, Google, TikTok, Reddit, Shopify, and emerging channels.
Set up and monitor email flows: onboarding, reactivation, retention, affiliate outreach.
Partner with affiliates, creators, and brand ecosystem to produce UGC, co-created content, and drive installs / usage.
Dive into ASO - understand how LLMs, AI search, and evolving content norms affect discovery.
Define and track key metrics tied to installs, trials, retention, LTV, and growth.
Own optimization loops.
Spot and adopt new generative / automation tools, AI workflows, and productivity hacks to scale your impact.
Collaborate cross-functionally (product, design, engineering) to ensure content, messaging, and campaigns align with user insights, roadmap, and product advantages.

Requirements

What you’ll need

3-6+ years of hands-on marketing experience, ideally in SaaS, Shopify apps, or growth-stage tech.
Track record in launching and iterating multi-channel campaigns end-to-end.
Proficiency in generative AI tools for content, video, and any day-to-day tasks.
Deep comfort with TikTok, YouTube Shorts, Reels, Meta, and evolving social / video channels.
Ability to conceptualize, direct, and partially produce creatives (video, visuals, ads).
Speed in building & shipping landing pages, A/B tests, funnels.
Strong fundamentals in SEO, email marketing, affiliate / partner marketing.
Metrics-driven mindset: able to define success, interpret data, and pivot quickly.
“Doer” mentality: low ego, high resourcefulness, detail-oriented, loves moving fast.
Excellent written & verbal communication skills.

Benefits

Comp & perks

100% remote forever – work from anywhere that works for you
Ownership of the marketing execution roadmap
Opportunity to build a visible brand in the Shopify ecosystem
Join a company with stability and freedom to grow.
A product merchants love and a team that supports your growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

generative AI toolsSEOemail marketingaffiliate marketingmulti-channel campaignslanding page optimizationA/B testingcontent creationvideo productiondata analysis

Soft Skills

communicationresourcefulnessdetail-orientedcollaborationmetrics-driven mindsetcreativityadaptabilityproblem-solvingleadershipinitiative