Collette

Account Manager

• Own and manage a portfolio of approximately 15–20 strategic national accounts.
• Develop annual business plans and growth strategies for each assigned account.
• Build and maintain relationships with executive leadership, agency management and stakeholders, and key influencers.
• Conduct regular business reviews and performance discussions with strategic partners.
• Identify opportunities to increase passenger production, advisor participation, and market share.
• Deliver annual passenger growth targets across assigned accounts.
• Drive growth in First Time Travelers (FTT), repeat guests, and emerging product categories.
• Identify opportunities to expand Tauck’s presence within agency networks and advisor communities.
• Leverage account analytics, performance data, and market trends to inform growth strategies.
• Partner with assigned Business Development Managers to develop and execute advisor engagement, training, and activation strategies across assigned strategic accounts.
• Lead advisor acquisition initiatives, educational programs and partner events designed to increase advisor knowledge, confidence, and sales performance.
• Coach, educate, and guide travel advisors on Tauck's products, sales strategies, and best practices to help them grow their business and convert more bookings.
• Increase advisor participation in Tauck training programs and ongoing educational opportunities to drive advisor activation and long-term engagement.
• Ensure advisors have access to the tools, resources, marketing support, and business insights needed to successfully sell and advocate for Tauck.
• Serve as the primary liaison between Tauck and strategic agency partners.
• Negotiate participation in preferred supplier programs, marketing opportunities, and growth initiatives.
• Collaborate with Sales Leadership on strategic partnership opportunities and contract discussions.
• Identify and pursue new national partnership opportunities that support long-term growth objectives.
• Collaborate with Trade Marketing, Groups Sales, Reservations, Operations, and Sales Operations teams to support partner success.
• Advocate for partner needs internally and coordinate resources to address opportunities and challenges.
• Share market intelligence, competitive insights, and partner feedback with leadership.
• Support company initiatives related to advisor acquisition, product launches, and strategic growth priorities.

Strategic National Account Manager

• Manage a portfolio of approximately 50–70 travel agency accounts within an assigned territory.
• Develop and execute annual territory and account growth plans.
• Build strong relationships with agency owners, managers, and top-producing advisors.
• Conduct regular business reviews to evaluate performance, identify opportunities, and develop action plans.
• Maintain a disciplined account management cadence through in-person visits, virtual meetings, phone outreach, and industry events.
• Achieve annual passenger, First Time Traveler (FTT) and River growth targets.
• Identify opportunities to increase Tauck market share within existing agency partners.
• Drive growth across all Tauck product lines, including emerging brands and strategic initiatives.
• Utilize account performance data and market intelligence to prioritize sales efforts and investments.
• Partner with Business Development Managers to increase advisor engagement, education, and selling activity.
• Promote advisor training programs, webinars, roadshows, Tauck Academies, and familiarization opportunities.
• Coach, educate, and guide travel advisors on Tauck's products, sales strategies, and best practices to help them grow their business and convert more bookings.
• Ensure advisors have access to the tools, resources, marketing support, and business insights needed to successfully sell and advocate for Tauck.
• Identify high-potential advisors and create targeted growth plans.
• Develop territory-specific strategies that align with company growth objectives.
• Execute sales campaigns, marketing initiatives, and advisor engagement programs within the region.
• Represent Tauck at trade events, conferences, agency meetings, and industry functions.
• Manage territory budgets and resources to maximize return on investment.
• Collaborate with Trade Marketing, Sales Operations, Reservations, Groups Sales, and other internal teams to support agency success.
• Provide market feedback and competitive intelligence to leadership.
• Advocate for agency and advisor needs while balancing company objectives.
• Support company-wide initiatives and strategic priorities.

Strategic National Account Manager

Regional National Account Manager