Work closely with campaign owners on end to end promotional delivery: understand their business goals, target audience, and key performance indicators, and communicate campaign progress and results effectively
Assist our Advertising Partnerships manager through the ownership and operation of our booked advertising business through targeted email campaigns, custom email-oriented email solutions, and more
Continuously monitor and optimize email and push campaigns to improve their performance. Analyze data and make performance-based recommendations for enhancements.
Generate regular reports to track campaign performance, providing insights and recommendations to campaign stakeholders
Provide insights and best-practices to campaign stakeholders from a lifecycle marketing perspective to guide promotional strategy and decisions to enhance the customer experience
Strategize, plan and execute upon various automated journeys across the customer lifecycle, supporting various areas of the business
Assist in the execution of promotional campaigns by taking full advantage of the capabilities of Salesforce Marketing Cloud and Talon.One platforms. Configure and set up campaigns ensuring accurate implementation of promotional terms and conditions
Develop exportable audiences by leveraging enhanced segmentation capabilities available in Salesforce Marketing Cloud for ingestion into Talon.one for customer-level promotional eligibility
Work directly with the Senior Manager, CRM to define goals, benchmarks, and KPIs for growth campaign performance
Plan and execute A/B testing methods within all campaigns to identify winning variations, utilizing testing platforms and statistical analysis to validate hypotheses and make data-driven decisions
Stay updated on industry trends, best practices, and emerging Lifecycle Marketing techniques, and proactively apply this knowledge to drive continuous improvement and innovation
Support the Senior Manager, CRM with day-to-day management of email, push notifications & promotions as needed
Other related duties as assigned.

Requirements

Bachelor's degree in Marketing, Business, or a related field
3-5 years of proven experience in lifecycle marketing, marketing CRM, marketing campaign management, marketing operations, or related functions
Demonstrated expertise in working in marketing automation tools, promotion automation platforms, and CRM marketing technology required
Experience working with Salesforce Marketing Cloud is strongly preferred
Strong analytical skills and experience with data-driven decision-making, including proficiency in customer data analysis, LTV modeling, customer reinvestment and payback analysis, segmentation
Detail-oriented mindset with a strong focus on accuracy and quality of work
A team player, with a strong track record of cross-functional partnership
Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
Excellent communication skills, both written and verbal, with the ability to present complex data and concepts in a clear and concise manner
Passion for collecting or interest in learning more about the hobby.

Benefits

Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
Vacation: All salaried employees are eligible for flexible time-off
Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
Employee Discounts: Employees receive discounts on select grading services for approved submissions
Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

lifecycle marketingmarketing CRMmarketing campaign managementmarketing operationsdata analysisA/B testingsegmentationcustomer data analysisLTV modelingpayback analysis

Soft skills

analytical skillsdetail-orientedcross-functional partnershipcommunication skillsteam playerproject managementadaptabilityproblem-solvingstrategic thinkingcustomer experience enhancement

Certifications

Bachelor's degree in MarketingBachelor's degree in Businessrelated field degree