Technical Product Marketing Manager
Lambda
Senior Product Marketing Manager – Growth & Retention
Collectors
full-time
Posted on:
Location Type: Hybrid
Location: Santa Ana • California • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $180,000 per year
Job Level
Senior
About the role
- Lead and execute comprehensive go-to-market strategies for PSA Retail Grading and Collectors Club, driving awareness, adoption, and sustained growth.
- Partner closely with Product, Research, and Analytics to develop and optimize product positioning and messaging for target customer segments.
- Interpret customer research, internal data, and user insights to shape product decisions and go-to-market tactics.
- Develop quarterly and annual plans, setting strategic OKRs that align with broader business objectives.
- Build and iterate strategies to drive user engagement and product usage across highly segmented and diverse audiences.
- Own campaign strategy, development, and execution from concept to launch for new features, programs, and offers across multiple channels.
- Partner with CRM, Social, Paid Media, and Creative teams to craft compelling customer journeys, messaging, and visual narratives.
- Manage the creative process and ensure high-quality output aligned with brand standards and business objectives.
- Lead campaign recaps, analyzes effectiveness, and glean actionable learnings for future initiatives.
- Collaborate with GMs, Data, Customer Insights, and Product teams to define and monitor success metrics, continually measuring and optimizing campaign performance.
- Analyze marketing performance and product engagement using data-driven insights, identifying new opportunities to improve efficiency, conversion, and user retention.
- Leverage ongoing customer feedback and market insights to inform future GTM strategies, product enhancements, and repositioning efforts.
- Present go-to-market strategies, results, and learnings to senior leadership, articulating impact and next steps.
- Influence decision-making among Product, Brand, and business teams, advocating for customer needs and commercial priorities.
- Foster a culture of collaboration, building consensus and alignment across teams for key product and marketing initiatives.
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- 6–8 years of experience in product marketing, in a consumer facing role
- Customer loyalty experience is a plus
- Strong storyteller who can translate complex product features into clear, compelling customer benefits across multiple channels
- Self-starter who can independently manage priorities, make informed decisions, and take full ownership of projects from idea to execution
- Excellent communicator, both written and verbal - able to craft clear narratives and influence stakeholders at all levels, from product managers to executives
- Collaborative partner who thrives in cross-functional environments and has experience working closely with Product, Research, Design, CRM, and Brand teams
- Comfortable in ambiguity and thrives in a fast-paced, evolving environment where you can drive clarity and alignment
- Experience in or passion for the collectibles space is a plus
Benefits
- Health Insurance: All full-time employees are eligible to enroll in Medical, Dental, and Vision
- Additional Benefits: Full-time employees are eligible for fertility, commuter, and educational assistance benefits
- 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
- Vacation: All salaried employees are eligible for flexible time-off
- Holiday Pay: All regular, full-time employees are eligible for ten company paid holidays
- Employee Discounts: Employees receive discounts on select grading services for approved submissions
- Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
- Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
go-to-market strategiesproduct positioningcampaign strategydata-driven insightscustomer researchuser engagementmarketing performance analysisstrategic OKRscustomer loyaltyproduct marketing
Soft skills
storytellingself-starterexcellent communicationcollaborationinfluenceadaptabilityownershipcross-functional teamworkclarity in ambiguitydecision-making
