Product Marketing Manager
CoLab Software
full-time
Posted on:
Location Type: Remote
Location: Canada
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About the role
- Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets.
- Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts.
- Partner with Product Management to understand the roadmap and own all launch logistics.
- Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams.
- Own messaging and effectiveness for key website pages, including product, feature, and use case pages.
- Build deep expertise in competitive solutions and support high-stakes competitive deals.
- Contribute to ongoing product content between launches, not just at major release moments.
- Review and elevate messaging across marketing, especially for technical or product-focused content.
Requirements
- 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically.
- Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
- Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership.
- A combination of strategic product marketing experience and hands-on tactical execution.
- Ability to effectively engage with and influence internal and external stakeholders.
Benefits
- Extended health and benefits package, including unlimited paid vacation and RRSP matching.
- Flexible remote opportunities across North America.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcampaign planningcustomer researchdata analysismessagingcompetitive analysisGTM strategytactical executioncontent creationlaunch logistics
Soft skills
communicationinfluencingcollaborationstrategic thinkingleadershipstakeholder engagementcreativityproblem-solvingadaptabilitythought leadership