Cointelegraph

Performance Marketing

• Design and execute marketing campaigns for various product life cycle stages, including go-to-market, growth, and maintenance phases
• Utilise analytics to make data-driven marketing decisions and focus on high-impact strategies
• Spearhead co-marketing campaigns by identifying industry opportunities and establishing partnerships
• Stay updated on DeFi and blockchain trends to strategically position products
• Analyse campaign metrics to evaluate performance and adjust strategies as needed
• Work collaboratively across departments, fostering synergy with business development, product, and design teams
• Maintain the brand voice across multiple platforms, including social media, Discord, YouTube, and Medium
• Create and oversee digital content, such as animated videos, blog posts, and social media updates
• Collaborate with creators and design teams to produce visually appealing and informative content
• Utilise AI tools to maximise marketing output effectively
• Update websites and documentation to reflect current offerings and market demand.

Marketing Campaign Manager

SEO Marketing

• Own and continuously grow total platform traffic across all channels
• Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic
• Build a unified traffic measurement and attribution framework
• Identify growth opportunities and execute scalable acquisition strategies
• Take full accountability for traffic KPIs and growth targets
• Define and execute global SEO strategy for an international media platform
• Deeply understand search engine algorithms, indexing, crawling, and ranking factors
• Lead technical, content, and authority SEO initiatives
• Ensure proper site architecture, internal linking, indexation, and performance optimization
• Monitor and react to algorithm updates and industry changes
• Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition from mobile marketplaces
• Build traffic forecasting models across channels, predict growth scenarios and define realistic targets
• Track performance vs forecast and adjust strategy proactively
• Create executive-level reporting and actionable insights
• Translate growth needs into clear technical tasks for developers and product teams
• Define SEO and traffic-related product requirements for website, mobile apps, and distribution systems
• Build and manage a distributed network of specialists including freelancers, agencies, and part-time experts
• Ensure quality execution and measurable outcomes
• Develop a long-term traffic growth strategy
• Identify key leverage points and scalable channels
• Continuously test, validate, and iterate growth hypotheses

Traffic Growth and SEO Lead

Journalist

• Provide consistent, high-quality reporting on news affecting cryptocurrency, blockchain, and emerging technologies.
• Actively contribute to the news cycle by pitching original story ideas, securing exclusives, and conducting high-level interviews.
• Rapidly turn around breaking news stories with accuracy and speed under tight deadlines.
• Liaise with major companies, projects, and industry leaders to ensure stories are balanced and offer a unique perspective.
• Develop and maintain a robust network of sources to secure exclusive comments and insider reports.
• Track and analyze emerging trends across the crypto and blockchain markets daily.
• Thrive in a fast-paced environment, meeting strict KPIs and performance targets.
• Work closely with the art team, social media managers, and fellow reporters to elevate story impact.
• Craft headlines that are concise, engaging, and 100% factual.
• Produce copy that is thoroughly researched and free of grammatical, spelling, or factual errors.

Marketing Campaign Manager

Traffic Growth and SEO Lead

News Reporter