Cointelegraph

Traffic Growth and SEO Lead

Cointelegraph

full-time

Posted on:

Location Type: Hybrid

Location: United States

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Job Level

Senior

Tech Stack

React

About the role

  • Own and continuously grow total platform traffic across all channels
  • Monitor, analyze, and optimize traffic performance across organic search, AI-driven discovery platforms, social media, referral and partnership channels, direct and brand traffic, and app traffic
  • Build a unified traffic measurement and attribution framework
  • Identify growth opportunities and execute scalable acquisition strategies
  • Take full accountability for traffic KPIs and growth targets
  • Define and execute global SEO strategy for an international media platform
  • Deeply understand search engine algorithms, indexing, crawling, and ranking factors
  • Lead technical, content, and authority SEO initiatives
  • Ensure proper site architecture, internal linking, indexation, and performance optimization
  • Monitor and react to algorithm updates and industry changes
  • Oversee App Store Optimization strategy and improve app visibility, conversion, and acquisition from mobile marketplaces
  • Build traffic forecasting models across channels, predict growth scenarios and define realistic targets
  • Track performance vs forecast and adjust strategy proactively
  • Create executive-level reporting and actionable insights
  • Translate growth needs into clear technical tasks for developers and product teams
  • Define SEO and traffic-related product requirements for website, mobile apps, and distribution systems
  • Build and manage a distributed network of specialists including freelancers, agencies, and part-time experts
  • Ensure quality execution and measurable outcomes
  • Develop a long-term traffic growth strategy
  • Identify key leverage points and scalable channels
  • Continuously test, validate, and iterate growth hypotheses

Requirements

  • 7+ years in SEO, growth, or traffic leadership roles
  • Proven track record of scaling traffic for large media, content, or platform businesses
  • Strong expertise in technical SEO, analytics, and search behavior
  • Experience managing multi-channel traffic ecosystems
  • Ability to own strategy and execute hands-on
  • Strong analytical mindset and forecasting ability
  • Experience working with international audiences and markets
  • Deep understanding of modern traffic sources, including AI-driven discovery
  • Ability to translate business goals into technical and growth execution
Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtraffic measurementattribution frameworktraffic forecastingApp Store Optimizationsite architectureinternal linkingindexationperformance optimizationanalytics
Soft Skills
analytical mindsetstrategic executionleadershipcommunicationaccountabilitycollaborationproblem-solvingadaptabilityproject managementgrowth mindset