Cointelegraph

Marketing Campaign Manager

Cointelegraph

full-time

Posted on:

Location Type: Remote

Location: Georgia

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About the role

  • Design and execute marketing campaigns for various product life cycle stages, including go-to-market, growth, and maintenance phases
  • Utilise analytics to make data-driven marketing decisions and focus on high-impact strategies
  • Spearhead co-marketing campaigns by identifying industry opportunities and establishing partnerships
  • Stay updated on DeFi and blockchain trends to strategically position products
  • Analyse campaign metrics to evaluate performance and adjust strategies as needed
  • Work collaboratively across departments, fostering synergy with business development, product, and design teams
  • Maintain the brand voice across multiple platforms, including social media, Discord, YouTube, and Medium
  • Create and oversee digital content, such as animated videos, blog posts, and social media updates
  • Collaborate with creators and design teams to produce visually appealing and informative content
  • Utilise AI tools to maximise marketing output effectively
  • Update websites and documentation to reflect current offerings and market demand.

Requirements

  • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
  • Proven experience in marketing campaign management, particularly in the blockchain or DeFi industry
  • Strong analytical and data-driven decision-making skills
  • Exceptional project management and time management abilities
  • Proficiency in multichannel marketing, including social media, newsletters, and PR
  • Expertise in optimising website traffic and conversion rates
  • Knowledge of AI tools and their applications in marketing
  • Excellent written and verbal communication skills
  • Ability to work collaboratively in a cross-functional team environment
  • Strong leadership and team management skills.
Benefits
  • Work remotely
  • Opportunities for professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing campaign managementdata-driven decision makingmultichannel marketingwebsite traffic optimizationconversion rate optimizationcontent creationanalyticsproject managementtime managementAI tools
Soft Skills
collaborationleadershipteam managementcommunicationanalytical skills
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessMaster's degree in Marketing (preferred)