Growth Marketing Lead
Doist
Growth Marketing Manager – Contractor
Coinbase
contract
Posted on:
Location Type: Remote
Location: Remote • 🇩🇪 Germany
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Ideate and execute integrated local upsell campaigns, e.g. for Staking, Recurring Buys, the Visa Debit Card, or Coinbase paid membership (CB1)
- Deploy Coinbase’s self-service platform, Iris, to execute in-app takeover screens, announcement cards, and stories, in addition to email and push notifications
- Set up experiments (Eppo, Datadog, Cifer), own measurement, and drive continuous, iterative improvements to campaigns
- Test and iterate different types of incentives (monetary vs. fee discounts vs. non-financial)
- Ideate and test different types of educational content to support upsells for Recurring Buys, Staking, or the Visa Card
- Own the local referral program, including testing different types of incentives and activations
- Assess the potential to activate existing and new features across paid and owned marketing channels (i.e. website, affiliate partners, paid social media)
- Provide cross-functional updates on future launches requiring localization, and results/lessons from finished experiments
Requirements
- Ability to translate complex financial or crypto products into simple, educational content
- Familiarity with incentive design
- Familiarity with user psychology/motivational frameworks (e.g. loss aversion, user milestones)
- Ability to design and analyze A/B tests and experiments
- Hands-on experience with an engagement tool
- Self-starter with experience managing campaigns end-to-end
- Strong organizational skills and attention to detail
- Familiarity with the German crypto market and passion for fintech and crypto app
- Must-have: German (native or near-native proficiency)
- Nice-to-have: HTML/CSS for editing email templates or in-app cards
- Nice-to-have: SQL for querying performance data and campaign analytics
Benefits
- Competitive, paid in EUR or GBP
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testingincentive designHTMLCSSSQLcampaign managementdata analysisuser psychologyeducational content creationperformance data querying
Soft skills
strong organizational skillsattention to detailself-startercross-functional communicationiterative improvementcreativityproblem-solvingadaptabilitycollaborationlocalization
